LinkedIn is adding more steps to help users verify the legitimacy of a profile while cracking down on fake accounts and bots on its platform.
The Microsoft-owned social media and networking platform is set to roll out two additional verification steps this week to help users confirm they are who they say they are.
Some users will soon be able to verify their account with their work phone number or email account, which other users will then be able to verify in a new "About this profile" section. You will also find information about when the account was created and when your information was last updated.
LinkedIn Profile Boost
On the company blog (opens in a new tab), Óscar Rodríguez, LinkedIn's vice president of product management, noted that "the plan is to start with a limited number of companies," with others to be added in the future.
It looks like LinkedIn will have to verify each company, and the domains they use for their email addresses, before adding them to the program.
The "About this profile" section should also be rolled out more widely on the platform, with faster access from other pages such as connection invites and direct messages.
This is all in an effort to help users avoid spam messages, but LinkedIn promises there's even more going on behind the scenes, like a new deep-learning-based model that's set to determine whether image profiles are generated. by AI "without performing facial recognition or biometric scans.
The platform is also cracking down on users who are proactively looking to move conversations to other platforms, such as WeChat and WhatsApp. Commonly seen in cryptocurrency scams, LinkedIn will now display a warning message when you notice this activity.