Sony Alpha A7 III full-frame mirrorless camera kills it in Japan

Sony Alpha A7 III full-frame mirrorless camera kills it in Japan
The latest camera sales data released by BCN, a Japanese firm specializing in retail studies, revealed that Sony is the Japanese market leader in mirrorless and frameless cameras. complete. The report (first discovered by Canon News) from BCN compares the retail sales of the five best-selling full-frame mirror cameras in Japan, with the Sony Alpha A7 III being the big winner.

Image: BCN The sales figures presented in this report date from March and early April 2019 and show that the Canon EOS RP got off to a good start when it launched. However, a month after its release, the EOS RP's sales figures have declined, giving the Sony Alpha A7 III a chance to leap ahead. And at the time, the latter was not only selling the EOS RP, but also the Canon EOS R, the new Nikon Z7, and its more affordable sibling, the Z6 phone.

steep decline

We found Canon's stats a bit surprising, because the company's mirrorless M-series sensors (such as the EOS M50) had previously been tested in its home country of Japan. It's also worth noting that sales of the EOS RP have dropped dramatically because it's a more affordable alternative to the Sony Alpha A7 III. However, in terms of specifications, the A7 III surpasses the EOS RP. BCN, however, suggests that it's the lack of native lenses in Canon's R-series cameras that has led to the slump, with Canon launching its first R-series camera with just two lenses. RF, but this number is slowly increasing. Four native lenses are currently available for R-series fencers, with another six arriving this year. Compared to that, Sony already has a huge ecosystem of native optics for its full-frame frameless cameras. Given Canon and Nikon's childhood-free ecosystem of full-frame mirrors, Sony might be waiting a matter of time before Sony faces stiffer competition.