Televisions have tried to blend in with the aesthetics of our living rooms for years. As they get thinner and softer they almost blend in and are no longer overbearing. Samsung is now taking it to the next level by shifting the focus of your TV from fading into the background to making it a centerpiece. Frame TV and Serif TV are designed to stand alone as a feature in your living room. Thanks to the frame design, these TVs can go from TV to artistic masterpiece in seconds. While enhancing its aesthetic appeal, Samsung has maintained the technological integrity of its products. Each one combines innovative design with stunning QLED picture quality and Smart TV functionality.
Picture
As the name suggests, this TV is surrounded by a frame so it looks great on the wall. Watch your favorite shows in 4K QLED quality or switch to one of 1000 works of art when you're idle. Customizable to suit your home, there is also the option to have the TV on a stand and make it a feature in the room.
the serif
Like the Frame, the Serif is designed as a centerpiece. The removable metal floor stand means you can place it anywhere in the room, instead of the standard wall layout. The impressive functionality of the Serif is evident in its transparency. Compatible with smartphones, you can easily switch from viewing on your phone to TV. Your smartphone becomes the remote control and you can create a split screen to view your phone and watch TV at the same time.
Award
The Samsung Lifestyle range of TVs is more affordable than expected. Retail prices are: 65 ″ TV with frame - R32 999 55 ″ TV with frame - R26 999 Serif TV 55 ″ - R22 999 Serif TV 49 ″ - R17 999 Serif TV 43 ″ - R14 999