There are many logo design services, some free, some paid, and each has its pros and cons. How is Turbologo positioned?
Their home page outlines what to expect, including the cool ability to change your logo after purchase, if you choose to subscribe to their service. Let's dive in and take a look for ourselves.
Contac us
That same home page wastes no time getting the information you need: Your company name, tagline (if you have one), and the industry you work in are all requested, front and center. . Click 'Continue' to continue.
To help focus the auto-creation process, you'll be prompted to choose up to three color schemes and up to five icons (these are based on your industry, but you can use the search box for any design you like). I like). These steps are not required and if you don't know what to select, just ignore them.
One thing you can't ignore is the registration process, which comes up right before Turbologo is about to display its results. It's a free and quick procedure, but it's still annoying when a service throws up this key at this exact stage. Too many people do it, but some don't.
Either way, it blows away and we were very pleasantly surprised with the results we got. You can usually tell at a glance that most presentations are just variations on a theme. This is not the case with Turbologo: by scrolling, we could see that the AI took advantage of the information and preferences that we gave it, but also generated interesting and very different designs from each other. Keep scrolling to see more and more examples of creativity.
Once you've found a concept you like, hover over it and click "Edit Logo."
Editability
The preview section takes up most of the page. This is where you can take full control of your logo. Click on an object to move it, resize it, or even rotate it. Scroll down this section to see examples of what it looks like on various products, such as a sign, t-shirt, business cards, and more. These examples are instantly updated as you make changes.
Once you have selected an object, you will see tools just above the preview section. These allow you to change its colors, where it is in the stacking order (the design uses layers, layering objects on top of each other to create a final design), duplicate it, or even delete it.
You'll find that keyboard shortcuts can help you control the design process quickly and easily. Take this delete option for example: pressing the Delete key on your keyboard works just as well. The same goes for the usual keyboard shortcuts you use to undo or redo an action, or the arrow keys to move a selected object.
We also liked the guides that appear to make sure the object you're moving is properly aligned with the others.
But that is not all. You have a series of menus on the left. There are "Icons", for example, where you can search for symbols in the same way as you did at the beginning of the creation process. But unlike other services, this one doesn't replace the currently selected one: in fact, you can apply multiple icons to your logo if you want. The same goes for the wealth of shapes available.
When it comes to fonts, you have full control over size, color, style, text alignment, and more. Changing fonts is a pain if you know the one you're looking for by name: you can only scroll through examples of what's on offer, narrowing them down by type (such as vintage, handwritten, or funky, among others).
The level of control you have over your creation is quite extensive, helping you to create something truly unique, if you have the time and knowledge.
Download
When it comes to getting your logo, there are several unique payment options available to you.
The cheapest is 'Lite'. $16 (€14) gets you a 1024px wide PNG file, and... that's it. “Standard” is the one they are pushing as it comes with a file that is twice the resolution, but also offers vector materials, full copyright ownership, and the ability to make changes to your logo for three months or a year . This last feature reflects the price you pay: €32 or €48 (€24 or €36) respectively.
Finally, there is 'Business', whose main characteristic is the inclusion of the 'Brand Kit'. With it, you get all your logo information, including the font names you use, but it also includes designs for business cards, letterheads, favicon and more for €64 or €84 (€44 or €60) depending on how long you want to be able to update your logo.
final verdict
Turbologo is a good service that not only gives you good creative templates but also has a lot of editing and customization features. The fact that they allow you to continue editing your creation for 3 months or a year (depending on how much you pay), is also a great advantage. It really is worth the detour.
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