With Covid-19 and the associated lockdown confining the world indoors for the most part, there has been an inevitable increase in gaming-related chat and gaming on social media platforms. But even then, the numbers that emerge are huge, reflecting the fact that the game will be a good touch point for brands to reach out to young people even when things have returned to normal. On Twitter, for the first time, there were over 2 billion tweets about gaming throughout the year. That's a 75% increase from 2019, with a 49% increase in unique authors.
![Los mejores juegos en Twitter en 2020]()
(Image credit: Twitter) "Gaming fans around the world used Twitter to talk about the biggest moments of the year and used Twitter as a place to connect with each other when many couldn't connect in person," Twitter said. in a blog post. While gambling was the overarching theme, it's also clear that esports is growing massively in popularity. The game was the sixth most followed topic, according to Twitter. Within the category, the most followed gaming topics in 2020 were: 1) Gaming, 2) Gaming News, 3) Esports, 4) Gaming Influencers 5) Playstation, 6) Fortnite, 7) Call of Duty, 8) Minecraft, 9) Animal Crossing and 10) Xbox.
![Temas de juegos en Twitter en 2020]()
(Image credit: Twitter)
Video game conversations are important in India too
Among the countries where the game has been heard the most, Japan has surpassed the United States. It's a surprise. And among the top 10 countries for gaming discussions on Twitter, there was also India in eighth place. The first 10 countries in order are: Japan, the United States, Korea, Brazil, Thailand, the United Kingdom, France, India, the Philippines, and Spain. The most tweeted about video games are: Animal Crossing: New Horizons (@animalcrossing), Fate / Grand Order (@fgoproject), Disney: Twisted-Wonderland (@twst_jp), Final Fantasy (@FinalFantasy), Fortnite (@fortnitegame) Stars! of the set! (@ensemble_stars), Knives Out (@game_knives_out), Genshin Impact (@GenshinImpact), Apex Legends (@PlayApex) and Identity V (@IdentityVJP). Twitter's report makes it clear that marketers can turn their attention to gaming, and gaming culture, as a way to connect. And there are also more and more in-game marketing opportunities that present new avenues for the brand. Via: Twitter.