The current experiments on Instagram to determine whether hiding "similar" data in posts will improve the user experience, is currently expanding in the United States, a "small" part of the people should find these measures out of sight.
As TechCrunch reports, the extension was announced at the Wired25 conference. The fit has already been tested in Canada, Ireland, Italy, Japan, Brazil, Australia, and New Zealand.
Although messages can still contain "likes" as usual, only the creator of the message can see them; No one else can tell whether a particular message has made you the object of much love or not at all.
The idea is to make the social network a less competitive and less competitive environment, says Instagram, although in areas where the experience has already begun, the number of people "likes" has dropped by several percentage points.
Love or dislike
"The idea is to try to depressurize Instagram, reduce the number of competitors and give people more room to focus on connecting with the people they like and things that inspire them," said general manager Adam Mosseri.
"We have to see how this affects the opinions of users on the platform, the way they use it, the impact on the ecosystem of the creators."
Mosseri then tweeted that he was eager for user feedback, as the change would affect a small number of accounts in the coming days, and that Instagram influencers might have a point or two to make.
Although Mosseri says that the well-being and health of users is more important than the bottom line of Instagram, if people who make their living from Instagram start to see a "similar" decline, it could force a rethink.