Apple ha entendido mucho, pero no parece querer lograrlo: la compañía se niega a abrazar el nuevo mundo del trabajo remoto en favor de su propia política de trabajo híbrido algo inflexible. ¿Quiere conservar a sus empleados?</p><h2><strong>¿A dónde fue el disco?</strong></h2><p>Apple, por encima de la mayoría de las empresas, debe saber que realmente no tiene sentido buscar dónde ha estado el disco; tienes que dirigirte hacia donde se dirige.
The company's focus on privacy and security across all of its platforms shows that it knows exactly where it is: distributed, highly flexible and agile work environments where collaboration happens across borders, time zones and languages. Zoom's decision to buy Kite and his in-meeting language translation AI shows that he's preparing for that future, once again, putting him well ahead of FaceTime. The problem is, while building part of the future for everyone's workplace, Apple seems to want to return to the pre-pandemic status quo at home. The company's stated intent to support hybrid work models also emphasizes being in the office three days a week, ostensibly to foster a culture of collaboration. Many employees protested the lack of flexibility in this plan and urged the company to take a more modern approach to the future of work. Apple doesn't seem to want to listen. "We believe that in-person collaboration is essential to our culture and our future," Deirdre O'Brien, senior vice president of retail and people, said in a video recording, according to The Verge. She argues that the foundation of Apple's success reflects the work that was done under old workplace models. In other words, Apple is looking at where the drive has already been. It is not as it should be now, but as it was before. You don't have to be a futurist to see which way the business looks.
Where is the record going?
No one can predict the future, but we can make good guesses depending on the direction of travel. While it's true that many companies and governments are trying to force employees back into the office even though the pandemic isn't really over, it's also true that for many, but not all, the Pandora's Box of how much . Better is a Job/Life Balance can be and has opened up how personal autonomy leads to feelings of well-being and productivity. The pandemic has brought home tens of millions of workers from around the world, and while some companies have stumbled, many, including Apple, have thrived. Making mildly autocratic support requests so soon after workers have demonstrated their loyalty, commitment, and determination to succeed in the business just on the off chance of creative conversation around the water cooler is poor reward, many will feel it. So where does the puck go in this? Apple, like any company that insists on returning to a normality that no longer seems desirable, should expect its staff to vote with their feet. This will mean an exodus of talent that will shift their connection to Cupertino to work for other companies better equipped to enable agile work habits. This will be great news for the many tech-savvy companies that have announced their intention to support fully remote or hybrid workplace models on their own.
Where will this record land?
It may spell a slight renaissance in the tech industry, as some of the best employees in the world, most of whom have joined Apple to do their best, suddenly start trying their best outside from the workplace. Because it's better for them. It also means recruitment agencies will dig deeper to lure existing Apple employees to work at companies more willing to adopt a fully remote work practice. Many of those who touch are perhaps workers who would never have considered looking elsewhere before, such is and was their loyalty to the iPhone company. Recruiters will gladly rub their hands at the prospect of substantial sign-up bonuses for some of these employees. I hope Apple thinks differently soon. Follow me on Twitter or join me on the AppleHolic bar & grill and Apple discussion groups on MeWe.
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