LG brings Nvidia G-Sync to a bunch of OLED TVs, we think it's a mistake

LG brings Nvidia G-Sync to a bunch of OLED TVs, we think it's a mistake

At CES 2020, LG is launching a multitude of new TVs, but one of the most unique parts of the announcement is the introduction of Nvidia's G-Sync technology to its TV lineup. Basically, this technology synchronizes the refresh rate of the TV with the frame rate of your game or PC device. The only problem? You need an Nvidia GPU for it to work. We understand that there is a certain subset of PC users who like to connect their PC to a TV in the living room to play games rather than get one of the better gaming monitors, but we have to wonder what the actual size of this dock is. of users. In fact, when we sit down and think about the people who are going to play video games on a TV in the living room, we imagine that a vast majority of them play on Xbox One X or PS4 Pro, with PS5 and Xbox Series X to follow when launch at the end of the year. And, in case you forgot, all of these consoles use AMD graphics. So if LG wanted to appease the widest possible user base, you'd think the South Korean tech company would go for AMD's FreeSync as it's been confirmed that next-generation game consoles will work with this technology. Make no mistake, though: having G-Sync on a TV has its uses. Alienware and HP have released their own massive 55-inch gaming displays with the technology, and this helps systems that can't keep up with a 4K 60Hz display to produce smooth gameplay. However, these are displays that are primarily being sold to PC gamers, rather than the mass market that LG is targeting. What makes this decision even more perplexing is that there are already a large number of Freesync displays that are G-Sync compatible, so LG could have easily gone this route. But, by going with technology licensed from Nvidia, LG has limited the potential user base for this feature, and we believe this is a mistake.