UPDATE: The official price of the LG Rollable OLED has been revealed at ₩100,000,000 in South Korea, which works out to around €87,000 / £67,000 / AU$123,000. This is a bit lower than the amount shown below, but still a decent amount higher than the originally planned RRP. Read on for the full story below... The LG Signature Series OLED R, a 65-inch rollable OLED TV designed to roll up into a discreet box when not in use, is finally on sale. And it looks like it's selling for a bit less than what was reported in early October, though it's still a bit more than we'd expect to pay in 2019. The set will initially launch in South Korea, the home of LG Electronics, this month, after months of uncertainty about when the experimental technology will finally hit the market. The groundbreaking OLED was first shown at CES 2019, back in the days when it was cool to gather in person at crowded tech shows to admire new gadgets, and was set to launch later that year. , but in vain. Nearly two years later, rollable OLED is finally hitting its prime territory. While we'd expect it to eventually hit global markets, the long lead time and surprisingly high price point mean we probably have some time to wait before anyone can buy (let alone get it). allow it) elsewhere.
What are the prices for the premium plan?
In early October, we reported Nikkei Asia's claims that the rollable OLED TV would cost around €100,000 - 116,091,000 South Korean won at current conversion rates. That works out to around €77,000 / AU$140,000, which is a big step up from the €60,000 retail price we heard about earlier this year. However, there appears to have been a change in plans, perhaps in response to negative reception around the high price, or perhaps simply because the Nikkei source was a bit off their forecast. The official price of LG's rollable OLED has now been revealed at ₩100,000,000 in South Korea, or roughly €87,000 / £67,000 / AU$123,000. That's still a significant sum, of course, and LG's usual pricing conventions lead us to believe that UK prices are likely to inflate slightly to match the converted US price (e.g. €89,999 / €89,999). However, the exact total price is not confirmed and we will have to wait until the model arrives elsewhere to know for sure.More than the eye can discern
Rollable OLED isn't just a 65-inch TV, of course. It's also a showcase for the future of TV display technology, which LG is determined to help shape. OLED's flexible properties are leading many display manufacturers to experiment with new form factors, especially smartphones; while the original Samsung Galaxy Fold was a disaster, the market is now flooding with 'alternatives to the folded, folded and twisted'. the standard form of the smartphone. LG's rollable OLED is definitely a sight to behold. After seeing it in action at a tech show or two, we can attest to the elegant deployment mechanism, and LG has also hinted at its ability to do it from the roof. Whether rollable OLEDs become a widely adopted technology will, of course, depend on whether it reaches other territories and whether it is profitable. However, with this exorbitant price, that future seems far away.- Next-generation TVs: the OLED, micro-LED and holographic TVs of the future