Amazon's summer sales are underway and can lead to big savings on tech, including TVs. This 4K TV deal, offered by the 2019 LG TV lineup, is one of the best of its kind.
LG doesn't make many low-cost TVs, usually with organic light-emitting diode (OLED) panel technology offering high-end offerings that have taken the high-end TV market by storm.
However, the range of 4K LED TVs falls well short of LG's best OLED TVs, with plenty of smart processing and 4K/HDR technologies we'd expect to see in a modern smart TV. And this particular set, the LG UM7510 (2019), boasts a discount of up to 40% off the recommended retail price for all four sizes: 43-inch, 49-inch, 55-inch and 65-inch.
Savings add up with larger panels, but even the 43-inch and 49-inch models can save you a pretty penny.
You can see the deal for each model below, but be sure to fast-forward until these prices last - we've seen similar discounts for the Sony XG70 (from the 2019 Sony TV range), but this quickly resumed its previous price.
43-inch HDR LG 43-inch LED TV | €599 €425 | 29% discount
This entry-level HDR TV offers a world of extended color and enhanced contrast, with sharp 4K resolution, 20W speakers, and LG's leading webOS smart platform. It can't compete with LG's premium OLED packages, but at this price it doesn't have to.