As Black Friday approaches, Google has announced a series of updates aimed at making the holiday shopping season easier for small businesses. The biggest change is that the search giant will change the name of "Google My Business" to "Google Business Profile" before removing the Google My Business apps for Android and iOS next year. Going forward, the existing Google My Business web experience will be renamed "Business Profile Manager" and will be primarily intended to support large businesses with multiple locations. Small businesses will now be able to sue and verify their business profile directly in Google search or in the Google Maps application. When searching for your company by name, small business owners will see an alternative to sue and contrast the associated business profile. Once this is done, they will be able to edit their commercial information, including the address, hours of operation, photographs and more. As more users search for and interact with businesses using Google Search and Maps, Google has also added a new "in stock" filter to its search engine so shoppers can see if nearby stores carry a particular item. . Retailers in the US and Canada can sign up for Google Pointly for free from their business profile to automatically upload their product inventory to the store by connecting the service directly to their point-of-sale system. existing sale.