Digital transformation is accelerating in the Middle East, with companies using investment to drive adoption of more disruptive technologies such as artificial intelligence, robotic process automation, Internet of Things, video analytics and big data, virtual reality , augmented reality and drones. Businesses are using technology to reduce costs and increase efficiency. According to ESG research, 92% of surveyed organizations in the Middle East today use at least one emerging technology in production, compared to 84% worldwide. The more a company uses emerging technologies, the faster it increases its results. "Organizations using the most emerging technologies in the Middle East have grown their annual revenue 58% faster than organizations that do not invest in these technologies, while organizations using the most emerging technologies have increased their net income by 48 % faster than organizations that do not invest in these technologies." says the report To capitalize on the growing trend, a UAE-based IT solution provider, software developer and training service company, NNTC, is adopting advanced technologies to solve industry problems. Dmitry Doshaniy, managing director of NNTC, said that while the digital revolution has made it easier to adopt innovations, the lack of IT professionals could significantly reduce the return on investment in technology. The business started in the UAE with an IT-related training activity but didn't take off due to strong competition, but its Bahrain unit is doing well. “We moved into developing software products on emerging technologies in the UAE and working with the iFalcon facial recognition product. There is a huge driver of innovation in the UAE, especially Dubai, and we want to be at the forefront of technology," he said. The AI and cognition market in the UAE is expected to grow by 25-30% year on year. year over the next two to three years, the impact of AI, with 5G and IoT, will be extremely powerful.
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Doshaniy said that government agencies and corporations have a desire to try things and do something faster than their counterparts inside and outside the country. “It has worked successfully for us and it is not limited to the UAE. We have clients in Saudi Arabia, Oman, Egypt and India,” he said. NNTC's unique iFalcon facial recognition product has a portable server and a portable glass with a transparent screen and a camera. The laptop glass is from Vuzix, while the server is built locally by the company with Intel components inside. "We are receiving marketing and technical support from Intel for global expansion," he said. He said the engine detects, captures and recognizes multiple faces per second, and can be used effectively by law enforcement in overcrowded areas and critical infrastructure. "The idea is to have facial recognition on the road so that police and law enforcement officials can catch wanted culprits or missing persons." It will alert the cops once the match is found and posted on the glass. The database can contain 1 m of faces. It can identify 15 faces per frame per second and can identify an individual in less than a second," he said. NNTC also conducted a mobile visit to a construction company and uses the smartphone to scan people's faces before and after the shift, instead of the fingerprint scanner. Doshaniy said facial recognition is much easier and contactless. The company has developed a software platform for industrial security using video analytics and AI known as the "Digital Worker." We can detect various conditions, such as people who do not wear a helmet, glasses or do something that is prohibited using cameras," he said. In addition, he said that virtual reality is the ideal solution to train operating personnel in heavy industries at a lower cost and with higher efficiency than traditional classroom learning.The company has developed solutions for unmanned drones for surveillance and is used by many industries including the UAE governments. Doshaniy said the company plans to penetrate the North African and European markets, but the main objective would be to strengthen its customer base. "We have grown more than 100% in the last two years and we expect similar growth this year as well," he said.