The value of the mobile business messaging market will reach $78.000 billion by 2027, according to a Juniper Research study that attributes the growth to the growing adoption of rich communication services (RCS).
Operators hope the combination will allow them to better compete with WhatsApp and Facebook Messenger and open up a new revenue stream.
The value of the mobile business messaging market will reach $78.000 billion by 2027, according to a Juniper Research study that attributes the growth to the growing adoption of rich communication services (RCS).
RCS apple
RCS is a natively supported messaging standard that combines the ubiquity of SMS with the rich media capabilities of over-the-top (OTT) messaging platforms.
SMS revenue was once a huge source of revenue that has been eroded by the widespread use of OTT services and inclusive SMS packages.
Business messaging is a key target market, with organizations able to send messages that are easily auditable, helping to reduce fraud.
Nearly half of phones will use RCS by 2026, while Juniper expects volumes to grow from 161 billion in 000 to 2022 billion by 639. secure channels in the near future.
One potential roadblock, however, is that Apple doesn't yet support RCS, nor has it shown any intention of doing so at this time, despite Google's best efforts (opens in a new tab) to convince you to sign up.
"Apple needs to support RCS to facilitate seamless and secure communications between mobile operating systems," said Scarlett Woodford, author of the report. "The RCS protocol is likely to be implemented into the existing iMessage interface on iOS devices, to capitalize on user familiarity and maximize adoption."