En mis años de informes de Apple, jamás había visto un cambio de esta magnitud para Mac.
From the moment I first started reporting on Apple's business in XNUMX, I've watched Apple do everything it can to explain the good points of every iteration of the old G-series Macs. I'm happy with it. the performance gains achieved by the Mac with the Intel Chip. More this? It is something very, very different.
Probably the best laptops in the world
At its Unleashed event on October 2, Apple announced its new line of MacBook Pros. Available in two sizes, 1-inch and 1-inch, the new systems run on the company's proprietary M1 Max and M2 Pro processors, which build on the MXNUMX system-on-a-chip (SoC) introduced last year. Apple claims these Macs offer GPU performance equivalent to the best high-end laptop out there, but use a staggering XNUMX watts less power. Benedict Evans (not related) appreciated that these new Macs are going to carry a chip that has twice as many transistors as any processor the company shipped in XNUMX. With up to twenty-one hours of battery life. That means you can take those powerful systems anywhere, engage in the most demanding computing tasks, and chances are you'll still have enough power to FaceTime (using the much-improved webcam) with the family before the next XNUMX hours are up. looking at Foundation again on the way home. If you need a quick power boost, newer Macs support fast charging, which means you can charge them to XNUMX% power in just XNUMX minutes. For business users, it is the right time to enjoy a meal and a refreshing drink in the airport lounge while waiting for your flight. For people who work in the most demanding situations, this fast charging setup is going to be essential in certain scenarios. But the best thing about these Macs is performance, not battery life.
Taking only part of the data
At the Apple event, I pulled out certain data points:
- The new 1nm chips have up to XNUMX% faster CPU performance than the MXNUMX chip.
- The M1 Pro's GPU is up to twice as fast as the M1's. It is four times faster in the M1 Max.
- You get up to eight Terabytes of storage and up to sixty-four GB of memory.
- The M1 Max has a ten-core processor and the M1 Pro has either eight or ten cores.
- You get up to a sixteen-core GPU in the M1 Pro and up to a thirty-two-core GPU in the M1 Max.
- You get up to two hundred GB / s of memory bandwidth on the M1 Pro and up to four hundred GB / s of memory bandwidth on the M1 Max.
- Both chips have a sixteen-core neural motor.
- It can accept up to 2 external displays on the Pro or 4 on the Max.
TL; DR? Apple has surpassed Intel and AMD with these chips. "The arrival of Apple Silicon has been a huge blow to the MacBook line, and today's announcement underscores Apple's determination to accelerate the development of its notebook business," said Ben Wood, CMO and chief analyst at CCS. Insight. “The performance of the M1 chip in MacBook products released to date is an essential endorsement of Apple's investment in custom silicon. The M1 Pro and M1 Max chips take this to new levels with further improvements to performance and battery life. the
Fourteen-inch models It costs €499 or €1 and packs the M1 Pro chip. You can put an MXNUMX Max chip inside for up to €XNUMX more. the
Sixteen-inch models They cost from €499 to €2. There are 1 configurations of the M1 Pro and one with the M1 Max. There are tons of build-to-order options, but you can add a top-of-the-line MXNUMX Max on the entry-level model for an extra $XNUMX. You can read Apple's press releases here and here, and their technical information here.
A remarkable improvement
But I don't see the point of taking too much data that you can find elsewhere. This data will confirm what I'm telling you now: These Macs are the most notable update I've seen from Apple (and the Mac Pro is yet to come, so...) and there's nothing on the market that competes with them. when you combine upfront costs and total cost of ownership. I get confused on that point, but I think that's what we're going to discover. You'll also get a Liquid Retina XDR display. Don't let that data point slip away; Really, it means that Apple just put one of those reference displays that cost upwards of $6 into a Mac laptop that costs a fraction of that. (For reference, Apple showed off the XNUMX-inch Pro Display XDR as well as the Mac Pro at WWDC in the first summer of XNUMX. I was there. I saw about XNUMX reference display systems that cost tens and tens of thousands upon thousands of US dollars US dollars side by side I know... from the fact that I've seen them how good Apple's Pro Display XDR is in comparison). Now it's in a Mac you can carry under your arm. (I can't swear that the screen brightness is the same, since we haven't seen the comparisons yet.)
Raise the bar
Don't get confused. I was also impressed by the 9 Intel i4 1-inch MacBook Pro 1. I called it "absolutely the most capable Apple laptop I've ever used." Consequently, it should be noted that these new iterations of Mac offer 5 times the graphics performance of these machines. It's not just for gaming. Business users are going to harness the power of these Macs for everything from machine learning to high-end graphic design, from scientific research to computational physics. Does anyone else remember when Steve Jobs defended the Xserve and praised the fifteen gigaflops of performance that this machine offers? Mac MXNUMXs already give it to us multiple times. The MXNUMX Max and Pro offer even more. At the end of the line? Business users should know that if you want to get a job done, these Macs are more than capable of doing it for you. Probably over the next few years. Because that's the thing, you see: when you customize a product with this kind of power, efficiency, and performance, you secure your investment as well. I predict that these Macs will have a solid future as a second user for many years to come, because even in XNUMX or more years they will be better to use than most entry level PCs.
Look at the future
We've just seen Apple release new Macs that, on paper at least, promise a huge leap in power and performance. This means that these machines should provide immediate productivity benefits to anyone using software optimized for new chips. “These products join the largest hardware cycle (with iPhone 2022 leading the pack) at Apple in a decade or so and continue to be an essential development catalyst for the story through 30,” said Wedbush analyst Daniel Ives. , as reported by PEDXNUMX. Since absolutely no one has one yet (*sigh*), we don't know how well these systems are going to work on the real planet; I doubt many outside of Apple do. We also don't know if these systems will outperform high-end desktops, but they probably will. We will have to wait for these reference points of the real planet. Perhaps the biggest immediate support from this development is the ten percent rise in AAPL's share price as analysts look at these Mac beasts and look at Big Mac sales in the future. From what we've been told, these Macs offer a step-change in performance that will make them the most popular systems on the planet among those who want to get things done. They look good, have plenty of interconnects (including MagSafe, which won't wreck your Mac if accidentally removed), and will run your corporate iOS apps—that's before you even stop to estimate the extensive security benefits Apple has created. in these. Machines. "Organizations need to be willing to look at employee productivity and preferences, and as Apple continues to advance its tools to give users what they need to do their jobs well, in the way they prefer. Quite simply. proof that they are listening and making changes every single day to become the number one device ecosystem in the business," said Dean Hager, CEO of Jamf. If your company runs an employee-chosen hardware program, you don't You might be surprised to see some up-dos. If your company doesn't have one, your employees probably want you to. Follow me on Twitter or join me on AppleHolic's bar & grill and Apple's discussion groups on MeWe.
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