Microsoft is helping Sony on its next game console, or at least the game streaming service it will run: Microsoft CEO Satya Nadella and Sony CEO Kenichiro Yoshida today announced their partnership and the project of the couple to work together in the game of artificial intelligence and transmission. The cornerstone of this partnership is Microsoft's Azure cloud technology, which currently powers a host of web applications and streaming services, which Sony and Microsoft will continue to explore in the future. "As part of the agreement protocol signed by the parties, the two companies will explore the joint development of future cloud solutions on Microsoft Azure to support their respective content delivery and content delivery services," he said. Microsoft said in an article published today. "In addition, both companies will explore the use of existing Microsoft Azure Data Center-based solutions for Sony's streaming game and content services."
The enemy of my enemy is my friend.
Why does this happen? The short answer is that Sony is looking for help developing new technology for its PlayStation Now online gaming service, and Microsoft knows something about cloud data centers. Also, while Sony and Microsoft have always been at the forefront of gaming gear, they now face a bigger foe in the streaming arena: Google Stadia. The concern is that, upon arrival, Stadia could usurp Sony's throne and stifle Microsoft's Project X Cloud service even before launch. That is what this association is trying to prevent. "For Sony to expand its offering in the same way that Microsoft with Project X Cloud and Google with Stadia, it needs a partnership to stay competitive." Harding Rolls According to Director of Gaming Research and Senior AR/VR Analyst at IHS Markit, Piers Harding-Rolls, the partnership aims to put differences aside to create a more competitive product. "While Sony, with its PS Now service, is the world's largest cloud gaming operator, with 36% of the global cloud gaming market totaling €387 million in 2018, it is exposed in terms of infrastructure. "On the cloud and service delivery," Harding-Rolls said in an email on TechRadar."For Sony to align its offering in the way that Microsoft promised Project X Cloud and Google with Stadia, it needs a partnership to To be competitive".
Faster services, better equipment.
That being said, if the platform for this partnership clearly seems to be the Microsoft Azure platform, the two companies will also work together on developments of artificial intelligence and new semiconductors to be used in company. In one example cited on the Microsoft blog, the partnership of Sony semiconductors with Microsoft AI technology could "deliver extremely intuitive and easy-to-use AI experiences" on new devices. Although we do not know what kind of device it is, nor what company can launch it. Development ...