Zoho Campaigns (opens in a new tab) is a reliable email marketing software platform (opens in a new tab) and would be a solid alternative for businesses of all sizes.
However, we're not truly convinced that Zoho Campaigns can outperform its contenders like Drip and Mailchimp. Other than that, we're not sure this is a solid win for the title of best email marketing service.
In this review of Zoho Campaigns email marketing services, we look at the strengths and weaknesses of the platform, compared to its closest contenders. In the end you will know perfectly if the platform is working for your online marketing strategy.
Zoho Campaigns: Plans and Pricing
Zoho Campaigns has one more free plan with limited features. For example, this plan accepts a maximum of five users and six thousand emails per month. You also can't have more than two with zero contacts on this plan, making it only suitable for small businesses with few customers for the service. You will have to pay for a premium plan to use Zoho Campaigns in the best way.
There are two premium plans; Standard and Professional. The standard plan starts at €4 per month for 31 contacts and the cost increases with the number of contacts. For example, 000 contacts on this plan will cost €49 per month and XNUMX contacts will cost you €XNUMX per month. This plan accepts up to ten user accounts and lets you send unlimited emails.
The Professional plan starts at €5 per month for 45 contacts and increases with the number of contacts. For example, 000 contacts on this plan will cost €70 per month and XNUMX contacts €XNUMX per month. This plan offers certain features that you can't get in the standard plan, such as email delivery based on recipients' time slots, pop-up signup forms, and email survey creation.
If you don't want to be a recurring subscriber, Zoho offers something called pay-as-you-go that lets you purchase email credits as you need on a short-term basis and use them at will. Each credit is equivalent to an e-mail that he would send to a contact. Zoho charges €14 for XNUMX credits and the unit cost reduces as the number of credits you purchase increases.
Zoho Campaigns: Features
Zoho Campaigns lets users design amazing email campaigns that will engage their service customers or service customers with tailored content. A Zoho Campaigns subscription has many features you would expect from an email marketing distributor; however, it does not offer a high level of innovation.
When you get started with Zoho Campaigns, the software's database management tools (opens in a new tab) let you import contacts from third-party platforms, such as G-Suite, Eventbrite, Microsoft Excel, and Zoho's own ZohoCRM ( opens in a new tab). ). Contacts are categorized into one of 3 types: marketing, non-marketing, or unsubscribed, so campaigns are only sent to those in the marketing category.
In an effort to ensure that your database is clean and up-to-date, Zoho Campaigns automatically suppresses duplicate email addresses, such as those that bounce or unsubscribe. It also has industry-standard features including list segmentation and custom combination tags that keep your database organized and ensure that your emails not only look good, but also have a personal touch.
Zoho Campaigns has an extensive library of custom templates (Image credit: Zoho)
The platform's campaign design studio offers tailored templates and an intuitive drag-and-drop interface—handy features that make designing professional-looking email campaigns a breeze.
With a new campaign created, automated workflows let you engage with customers at the right time with the right content. Once launched, automated workflows result in each service customer's personal interaction with your business.
Zoho Campaigns has many tools to optimize your email marketing strategy. Automated customer workflows of the service are really useful, for example, for creating A/B split test essays. This useful technique allows the user to create two versions of an email, then track and examine the response to which word, image, or call-to-action offers the highest level of engagement with your brand.
Additionally, Zoho Campaigns provides advanced analytics and reporting for businesses. We appreciate game-improving platform analytics more than just statistics on open or bounce rates to include data, for example, the browser or device used to open an email, the country the device was located in, and the traffic that visited your site after viewing it. an email.
Combined with A/B split testing, analytics make it easy to quantify the success of your digital marketing strategy. Generally, Zoho Campaigns has some of the most powerful analytics and optimization features in this segment.
When it comes to managing the data and privacy of your company's service customers, everyone can agree that security is not debatable. Consequently, when investing in an email marketing solution, choosing a highly secure email marketing solution becomes a priority.
Fortunately, the Zoho Campaigns security framework is very impressive as it is built on ten pillars: Organizational Security, Operational Security, Physical Security, Incident Management, Infrastructure Security, Responsible Disclosures, Data Security, Vendors, Access Control and service customer identity and security controls. With such a comprehensive approach, we can see how it covers any and all potential vulnerabilities and concerns.
The encryption of user data stands out, both in transit and at rest, using TLS and AES standards of two hundred and fifty-six bits. This high level of encryption makes the data saved on the platform quite secure. The platform also supports single sign-on and multi-factor authentication to further safeguard your accounts and reassure your service customers about data security.
Zoho Campaigns: interface and usage
Zoho Campaigns is a cloud-based platform that you can access from any device with an active internet connection and an internet browser. It has mobile apps for iOS and Android, but they don't offer all the functionality that you'll get on the web interface.
It can be quite difficult for new users to set up Zoho Campaigns for their business. However, the platform offers interactive tutorials to help you overcome potential challenges.
Zoho Campaigns - Support
If you encounter any challenges using Zoho Campaigns, the place to go for help is the Official Support Center, where you can find countless articles, user guides, and tutorials on every aspect of the platform. New users are advised to refer to the "Getting Started" guide in this Help Center.
Zoho also offers webinars and video tutorials to familiarize users with its platform. The company regularly hosts live events where specialists teach users how to maximize usage of the platform and market effectively.
If you cannot find a solution in the support center, you can contact Zoho support team via live chat, email or phone. For live chat sessions, please wait a few minutes before connecting with support staff. Emails unexpectedly take longer, but within twenty-four hours.
Zoho has different support lines for different countries, so you can select the one in your country or another country in a nearby time slot to ensure that you can chat with the support staff. Many users praise the customer service of this company.
Zoho Campaigns: The Competition
For those looking for a free service, you should also consider MailChimp(Opens in a new tab) or Sendinblue(Opens in a new tab), both of which have forever free plans. Mailchimp, in particular, offers a great free product with features that go beyond the Zoho Campaigns free plan.
Zoho's pricing model is unique compared to its contenders, which complicates peer-to-peer price comparison. Certain companies may prefer contenders like Drip (opens in a new tab) or Mailchimp, which have more features and third-party integrations than Zoho Campaigns at a similar cost.
Zoho Campaigns - Final Resolution
In short, Zoho Campaigns is a mid-range email marketing service. You definitely should be on the list of business leaders who are considering investing in a new digital marketing strategy. However, keep in mind that this is not the best email marketing service.
The biggest advantage of the platform is the high-quality engagement and methodical reporting. We appreciate the strong data security policy for the encryption of data managed by the distributor. In the area of features, Zoho Campaigns is a solid player, but it has few notable innovations, with an interface that isn't as intuitive or engaging as some contenders.
Although Zoho Campaigns is an acceptable solution for certain companies, one more innovation could launch it to the top of the segment.
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Zoho Campaigns - Price Comparison
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