Many tech companies were scratching their heads at the success of TikTok, a Chinese platform for sharing short videos. While content and content moderation on TiokTok has never been on par, however, TikTok's sustained rate of growth in developing countries, particularly India, has caused all the tech giants to step up. ask where they went wrong. And so he was waiting for the right time to cash out. That moment came in the form of a ban placed on TikTok and 58 others by the Indian government, opening the floodgates for TikTok copiers to seize the moment. Aside from various local night flight apps that popped up overnight, even big wigs like Instagram have tested the waters with Reels. Now even YouTube has jumped in with YouTube Shorts, a new service that lets you share short 15-second videos. The feature was rolled out at a time when TikTok is under intense scrutiny in the United States, outside of India. While TikTok has agreed to work with Oracle in the United States, its future in India remains bleak.
![]()
(Image credit: YouTube) No prizes for guessing YouTube Shorts comes with a new camera and tons of tools to quickly edit your video and make it worth sharing. Also, users will be able to use popular songs that are part of YouTube's vast library in these videos. The feature is currently rolling out in India on the Android version of YouTube and will gradually be made available on the iOS app.
How to create and share videos on YouTube Shorts?
Like TikTok, YouTube wants to make sure that users can easily create and share content. So, to create a YouTube Shorts video, you don't need to download any additional app. The feature is currently rolling out to the YouTube app, and as mentioned above, it's initially rolling out to the Android app. When you open the YouTube app on your phone, you will find that the creation option has been moved to the bottom of the screen. Tap the (+) icon in the center of this bar, then tap "Video" and finally select "Create Short Video". Please note that all the options to create a short video will only be available if you already have the functionality in your app. Since these updates are rolling out in stages, you may need to wait until the option doesn't start to appear automatically in the YouTube app. YouTube said more features would be added in the coming days and suggested that users who don't already have "Shorts" available on their phone will still be able to record 60-second videos and share them with #Shorts as well. the opportunity to appear in the featured section of the application.