Your Next Smart TV Could Be Modular, Says Sony CEO - Here's Why

Your Next Smart TV Could Be Modular, Says Sony CEO - Here's Why
First, we had giant televisions that broadcast black-and-white images to homes in the United States, Europe, and beyond; We were then treated to flat screen televisions broadcasting high resolution color images to the delight of young and old around the world. Now, however, TV manufacturers are gearing up to introduce us to the next big thing: screens so huge they might not fit on a single wall. So the question is, can our TV screens get too big? "Bigger is not necessarily better," says Mike Fasulo, president and COO of Sony Electronics and Sony North America, by phone. "You have to think about it. The dimensions of the room matter, where you view from your subjects, and the quality of the components that go into the TV, which is essentially a piece of glass, makes all the difference." These thoughts are shared by Angela Dirks, a New York-based interior designer who is used to handling all sorts of screens when she's working on a project. “The bigger the TV, the more space it has to be,” she says, citing flat screens as more desirable items when decorating a room compared to the big, sharp TVs of yesteryear. “Flat screens are a huge step forward in design, because TVs used to be very bulky and you had to deal with them and their ugliness, but now TVs are so flat that they are much less visible and consume much less power. square. ", She Explains her." When it comes to TV placement, it usually has to do with seating arrangement and viewing. There are some calculations to do about the size of the TV and how far away you need to be to see it." This calculation is as follows: Ideally, a television should be placed 1,5 to 2,5 times the screen size of the furniture in front of him (a 40-inch TV therefore requires between 5 and 8,3 feet between him and a sofa.) In terms of height, he should be at eye level.

(Image credit: Vizio)

When TV comes first

Common mistakes TV buyers make: placing the product too high on a wall, forcing viewers to strain their necks while watching. The general layout of a room equipped with a television is a matter of concern for interior designers. "People put their TV in their living space and all the furniture is oriented there," Dirks explains. "There's no furniture oriented in such a way that people are talking and looking at each other." 55 inches found in most homes - a family haven could end up being a movie theater Fasulo and his team don't see this as a problem in and of itself, but as a new way of working that highlights the importance that television as object has acquired over the years. Being able to potentially expand the screens, and to do it in a flexible and high-tech way, will allow, according to Fasulo, to meet the needs of consumers in new and exciting ways. "Ten years ago , televisions were really single-use utilities," explains the Sony executive. "And, frankly, we hid them. We built cabinets around them and tried to hide them. Today, they are essential and an integral part of the house. It is a gateway to access not only content, but also the Internet and social networks, art and design. Dirks agrees: "I'd say flatter TVs are a godsend for home decor because those bulky old TVs were. She said: "If you talk to older interior designers, they'll tell you how much they hated TVs because they could never hide them and just wanted to throw them out the window." However, with slim TVs, we're told there are a lot more design possibilities.

La serie Gallery OLED de LG es un televisor de pared con una apariencia elegante y un factor de forma delgado

LG's Gallery OLED series is a wall-mounted TV with a sleek appearance and slim form factor (Image credit: LG)

The problem with bigger and better TVs

As we make televisions the centerpiece of our homes and draw even more attention to them, we are indirectly asking companies to create larger, more eye-catching items to display. But this process could lead to logistical problems, starting with shipping. When it comes to a 98-inch screen, one of the largest sizes currently available on the mainstream market, costs and shipping methods become issues to deal with. “Shipping keeps us up at night,” Fasulo says, adding that while items have become lighter (which reduces costs), they have become more fragile. “So we're constantly working on our packaging to make sure it doesn't get damaged, which is a challenge. I think the supply chain has a better understanding of the number of steps that need to be taken and is trying to cut them short. "A possible solution is already on the market, but not yet widely distributed: modular TV screens, which could potentially solve a host of problems that large flat screens have faced. Screen mosaics, the items would solve part of the of the shipping problem (the smaller the tiles, the easier it is to pack and ship safely), they satisfy the desire of consumers to invest in larger displays and, interestingly, free interior designers from the chain of objects standard: Modular in nature, the TVs would look seamless when installed correctly and allow for more flexibility in design.“There are some devices that come out every once in a while that are great, but they'll probably never happen,” says Fasulo, but the tiles of TVs don't seem to fit into that category.” Although it appears transparent when viewed, it involves a lot of different sized tiles and today's technology is very advanced. In the future, I see that it will become even more advanced.

The Wall de Samsung

The Samsung Wall (Image credit: Samsung) Imagine a multitude of pieces of glass that could be purchased in bulk or individually and installed haphazardly on a wall. Ideally, the invention could allow customers to seamlessly resize a TV screen in a given room while redecorating or even transforming a standard 55-inch TV, say, into a giant 300-inch panel that takes up an entire wall. . It's something we're already seeing in Samsung's The Wall, made with Samsung's modular MicroLED technology, with sizes up to 292 inches that you can bring into your home. As of now, partly due to its high cost, although there is great hope surrounding its ability to revolutionize home design, modular panels have been used primarily for retail. “I'll give you an example,” Fasulo said enthusiastically. “Think of a car showroom – if we could fill a single 140-inch wall with 360-degree interactive images of the latest and greatest cars from this brand to allow you to virtually walk in, do it. Turn around and experience something cool, it's okay. to motivate the consumer the product, of course. Or perhaps chunky TVs could become more than just entertainment vessels: perhaps displaying famous works of art when they're idle (like Samsung's The Frame) or family photos when they're not. It is not used to stream TV shows and movies.

El televisor The Frame de Samsung

The Frame TV by Samsung (Image credit: Samsung)

Rolling into the future

The modular invention isn't the only large-format product on the market today, either. LG's rollable OLED TV when it first debuted in 2019. Expected to cost up to €60,000 (about £47,000 / AU$82,000) for a 65-inch screen, the slim TV slides into a casing that doubles as a bar. sound when not in use. . While this is a huge step forward in terms of design, the product doesn't ship as easily as the modular invention, and certainly isn't as easily concealed as a flat screen hidden behind a panel. pull-out cabinet or closet - you will need it. a floor or a counter. That said, there's something about the variety of form factors. While Fasulo offers vocal support for modular screens and isn't at liberty to speak on Sony products yet to be announced, he acknowledges that big screens, even in roll-up TV format, are definitely "a trend that will continue." When looking at relatively new products based on their larger-than-standard size, we'd be wrong not to also mention the Beovision Harmony OLED.

El soporte de TV en forma de ala del Beovision Harmony también funciona como un sistema de altavoces integrado

The Beovision Harmony's wing-shaped TV stand doubles as an integrated speaker system (Image credit: B&O) Available with 65-inch, 77-inch or 88-inch screens (4K resolution for the first two sizes and 8K resolution for the second). third), the TV is as visually stunning in form as it is in function, styled with mid-century cabinetry. entertainment that hides the TV behind delicate blinds" in mind. The cost of what is arguably the most beautifully conceptualized large-format TV? Just £16.600 / £12.900 (roughly AU$22.700). Finally, though they don't drop Strictly in the realm of 'classic' TV screens, modern projectors such as LG's latest CineBeam model, the HU810P, are quite adept at satisfying a viewer's desire for grandeur, effectively transforming any room into the to be placed in a home theater broadcast from a 4K laser projector allowing for size flexibility.In the case of this particular LG model, projection can range from a small 40-inch projection to a massive 300-inch projection The possibilities are clearly almost endless: whether you're looking for grandeur, flexibility, finesse, elegance, or any combination of the above, there are a combination of solutions to the problem of larger screens in homes. jobs. Considering the size of television screens, it seems that there is still no clear limit in sight. Today's best deals on LG CineBeam HU80KSW, Samsung The Frame (2020) and LG Gallery OLED TVs LG HU80KA 4K UHD Laser Smart... Samsung QN43LS03TA 43" The... LG OLED55GXPUA 55-inch GX 4K...