Bang & Olufsen, the Danish global luxury audio brand, has announced its collaboration with Xbox to establish "a new proposition for high-end audio", just in time for Xbox Series X. Bang & Olufsen has said that it wants to "cover the high end of the gaming segment", which means that whatever works is unlikely to be cheap. The new audio devices (presumably headsets) will include "Designed for Xbox" features that will provide seamless connectivity and a better user experience. In a press release shared on the official Bang & Olufsen Twitter account, Christoffer Poulsen, Vice President and Chief Product Officer at Bang & Olufsen, said: "The gaming industry has experienced significant growth in recent years across all groups. of age, gender and countries, and we expect this trend to continue. "Technology has come a long way in gaming, and the enhanced sound experience gives us a place to play a key role." < p lang="en" dir="ltr">We are delighted to announce that we have joined forces with @Xbox to create a new audio offering tailored to the high-end segment within #gaming, leveraging our sound, design, and audio capabilities. creation. More to come on what that means soon. #Xbox #BangOlufsen9 June 2020 Poulsen added: "As we enter the video game industry, we want to do what we do best: deliver exceptional sound performance wrapped in stunning design and solid craftsmanship." Matt Kesselring, head of hardware partnerships at Xbox, hinted that the device could also be portable: "We're thrilled to partner with Bang & Olufsen to bring a new level of high-end gaming audio to Xbox and Bang & Olufsen fans." .the world that travels with you wherever you enjoy playing Xbox." The companies said more information will be shared when it becomes available, but for now we can only speculate on the type of portable speaker or wireless headset Bang & Olufsen will make. One thing is for sure, though: judging by the Danish brand's long history, the material will likely command a luxury price tag. Today's best Bang & Olufsen deals Bang & Olufsen Beoplay E8 ... Bang & Olufsen Beoplay A9 ...