There are some memorable marketing campaigns out there and some fail, as is the case with the latest campaign from site author and web hosting company Wix. In its whimsical new marketing campaign titled "You Deserve Better," the company takes a direct aim at the ever-popular WP Content Management System. Wix's campaign began with the shipment of Bose noise canceling headphones to users and also to noted WP influencers. The boxes these headphones arrived in featured a QR code that recipients could scan in order to view a short video of a man in a brown jacket posing as WP. In the video itself, the man warns WP users in a top-secret message that Wix is launching a campaign to destroy WP, but they shouldn't worry about the fact that it's all fake news. Headset recipients were further confused by the fact that the box was signed "Yours, WP", which made it seem like the giveaway was from WP and not Wix.
You deserve something better
Following the release of the first video sent to WP influencers, Wix has now released 6 support videos that focus on common WP drawbacks. These videos address certain downsides of using the most popular Content Management System on the planet, including hackers, the refresh button, clashing WP plugins, incessant updates, the white screen of death, and the need for tutorials. self-help in pursuit of help. In contrast to the first video, the rest of the videos feature both a WP developer and the man who embodies the Content Management System. The couple seems to be in a therapy session where the developer struggles to deal with the drawbacks of WP. In a video, the developer still refers to Apple's old PC vs Mac ads and explains that WP vs Wix is nothing alike. So far, Wix's negative ads have been frowned upon by both developers and WP creator Matt Mullenweg, who took to his personal weblog to respond to the campaign, saying, "I have a lot of empathy for anyone who has forced to work on these ads, including the actors, it must have felt bad to be working on something that looks like Encyclopedia Britannica attacking Wikipedia. WP is a global movement. Hundreds of thousands." of volunteers and community members coming together to make the Web a better place. The code, and everything you enter, is yours, and its open source license gives you full control, now and always and in all circumstances." Via WP Tavern