While the creation, collection, and processing of data has increased since the pervasiveness of the internet, COVID-19, and the associated tasks, homeschooling, and basically everything at home, has only further accelerated this growth. According to OpenVault, average broadband consumption grew nearly 47% in the first quarter of this year, and that only tells part of the story in terms of what that means for brands trying to hit the mark. customers in the midst of a deluge of content and competitors vying for the same space. The data explosion generated by increased consumption of digital content and services, and the growing adoption of SaaS applications to support remote work, is profoundly transforming the data and analytics industry. IDC predicts that the collective sum of global data will rise to ZB 175 by 2025. To put that in perspective, if each gigabyte of a zettabyte were a brick, we could build the Great Wall of China, made up of almost four billion bricks - more than 250 times. Its alot. With more people coming online, the growth of the streaming and gig economies, and changes to the way we live and work, we can only see this trend continue. More connectivity means more data, especially with new connected devices, sensors, and technologies placing us firmly in the Internet of Things (IoT) era. This makes this an incredibly exciting time for businesses, as the opportunities to get the right information at the right time to make the right decisions with confidence have never existed on this scale. But there is a problem. Many organizations feel completely overwhelmed by this wave of data. While there are exciting new opportunities for businesses to connect with customers and prospects, many are finding it harder to separate the signals from the noise and get the information they need from their database to deliver insights. truly excellent results, and this has only worsened since the start of the crisis. Businesses need to take some clear steps before they can start extracting value from data while providing a better experience for their customers.
Look beyond the board
There was a time when business intelligence meant visualizations, dashboards, and the presentation of data from analysts to the organization at large. Few had access to it. Still less could it take the available information, analyze it, and develop business-critical insights. Today, these dashboards are more intuitive, more advanced, and easier to use than ever before. They help users in all different functions of organizations to analyze and make data-driven decisions, and they're not going away. But we believe that this is only the beginning. As Forrester says, "Knowledge-driven companies harness and deploy digital knowledge strategically and at scale to drive growth and create differentiating experiences, products, and services." They see data beyond the dashboard and as a catalyst for new business models and opportunities. To unlock the full value of data, businesses need solutions that transcend traditional BI and infuse data into operational workflows. Large enterprises choose a platform to power data experiences. A solution that will provide actionable business insights at decision point, create new value chains, and embed data into products and workflows to drive your business forward.Integrate information
We all use specific tools every day to fulfill our roles. Whether it's tracking leads, sales or process forecasting, or providing top-of-the-line customer service, access to data enriches those experiences. By integrating information into the tools and products we rely on, from Salesforce to BigQuery, and augmenting it with contextual information about a particular workflow, we improve the experience of those tools and become more efficient in the exercise. of our functions. It can be the data platform that provides more context around a customer account, with a visualization widget integrated into the contact center chat support program. All of this is available in a third-party application to ease the process of integrating data into the daily workflows of employees. With integrated information, without even thinking about it, everyone in the company makes decisions based on data.Create data-driven workflows
These "data-driven experiences" focus on improving processes or workflows by incorporating fresh and accurate data, allowing employees to increase efficiencies without losing transparency. Driving operational efficiency, data-driven workflows speed up and streamline processes, whether it's automating processes with data or providing decision support for humans. They can be tailored for specific operational workflows, such as automatically showing a discount offer to an unsubscribeable customer, adjusting bids for underperforming or better-performing online ads, or using natural language to ask questions about tiers. inventory in Slack and order additional units. based on the answer. Data-driven workflows save organizations time and money by putting their data to work in every part of their business, ensuring their employees have the freedom to think strategically, be creative, and focus on the big picture. .Power your applications with data
Most Internet tools are custom applications. Netflix is a data app, for example. Any travel comparison website usually involves a business intelligence application at its fundamental level, extracting the stipulations you've set, analyzing the database of information, and making suggestions based on that and your shopping habits. earlier. By leveraging data to power applications, organizations are creating the exact experiences their employees, customers, and stakeholders need. Whether it's to empower employees or enhance the customer journey, data-driven custom apps are designed to create more effective and efficient experiences. With the proliferation of Internet use and the deluge of data that coincides with such growth, the ability for organizations to reinvent their user experience through data could be a game changer. Decisions based on facts, not fiction. Personalized experiences for clients. Creation of new sources of income and business models. All of this potential could quickly become a reality, and the information is at your fingertips today.- John O'Keeffe, director de Looker EMEA, Google Cloud.