Esta es la noticia que sacudió al mundo de la tecnología: el fundador y CEO de Amazon, Jeff Bezos, debía comenzar su transición de la administración diaria del negocio y entregar las riendas a Andy Jassy en octubre de 2021.</p><h2>La larga historia de Jassy en Amazon</h2><img border="0" alt="andrew jassy" width="150" height="150" data-imageid="100875909" data-license="Supplied Art" data-original="https://images.idgesg.net/images/article/2021/02/andrew_jassy-100875909-small.jpg" class="lazy" loading="lazy"/> Amazonas
A full-fledged Amazon guy, Andy Jassy, Amazon's new CEO Jassy is a non-technical but detailed and highly competitive executive, who rarely resists a punch against his main competitors, especially the founder of Oracle, Larry Ellison. Within Amazon, he is widely known for having almost complete autonomy over Amazon Web Services (AWS), the cloud computing division that has led him to become a $40.000 billion company.
As his boss and mentor Bezos wrote in a note to staff, “Andy is well known within the company and has worked at Amazon almost as long as I have. He will be an exceptional leader and he has my full confidence.
Jassy, a die-hard fan of New York sports teams and the Dave Matthews Band, was one of Bezos's first hires after he opened the e-commerce company in 1997. They pulled it straight out of Harvard Business School. Director of Marketing, who later became Vice President of Web Services, where he helped create his own business unit in 2006, when he began selling access to virtual machines with the Elastic Compute Cloud (EC2) product.
Despite her high reputation in the Amazon and considerable personal wealth, Jassy, 53, keeps a rather low public profile. She rarely tweets, and when she does give interviews, they tend to be pretty harmless. That said, he can be outspoken on social issues, criticizing former President Donald Trump on several occasions, and strongly supporting the Black Lives Matter movement. He is highly respected by both his peers and rivals in the tech industry.
“It is not surprising that Jeff Bezos is beginning the process of handing over the management of Amazon to Andy Jassy. While Jeff is still involved with Amazon, Andy Jassy is a good fit to become CEO,” said Ed Anderson, a Gartner analyst. “Beyond its strengths in e-commerce, Amazon is fundamentally a technology-driven company. Andy Jassy, as much as anyone in the industry, knows how to apply technology to transform and grow businesses. " Jassy “is not just a visionary leader. He is a solid operator... and has excellent experience developing multiple things and businesses within Amazon, most notably AWS, which is arguably the most profitable and largest technology company in the world,” said Amazon CFO Brian Olsavsky. .
Jeff Wilke, the former chief executive of Amazon's global consumer business, long came close to taking over from Bezos, before surprisingly choosing to retire this year, opening the door for cloud computing to take the top spot. Dave Clark finally took over retail last year.
The selection of Jassy to replace Bezos as CEO suggests that the cloud business is Amazon's new core. “While consumer e-commerce is a great market, B2B is an even bigger prize. Choosing a leader to lead its core business offering may signal that Amazon's future is actually selling more to businesses than consumers. Typically a much higher price in the long run,” said Allen Bonde, an analyst at Gartner.
However, the senior position will not be without its significant challenges. Amazon faces a growing number of antitrust battles on multiple continents, fierce competition from former foes of Microsoft and Alphabet, and constant monitoring of its working conditions, especially for drivers and low-paid driver fulfillment center staff. The same day Bezos announced his resignation, Amazon settled a $62 million case with independent drivers over withheld tip payments.
“The key question will be how Jassy handles some of the inevitable roadblocks Amazon will face with issues like antitrust, worker rights and growing employee activism,” said Nick McQuire, CCS Insight's vice president of corporate research.
Who will succeed Jassy as CEO of AWS?
"A much bigger question than who succeeds Bezos is who succeeds Jassy," said Paul Miller, an analyst at Forrester. “There are strong internal options, but Amazon could use this opportunity to bring in new ideas from outside the company. Either way, AWS and Amazon are well positioned, allowing new CEOs to build on a strong foundation while bringing their own fresh perspectives to their roles. " The early bet will be an internal hire, with AWS sales leader Matt Garman at the helm. Prior to leading AWS sales, Garman held various positions within the IT services division. If Jassy were to go for more than one engineer for the job, Charlie Bell, a senior vice president and 23-year veteran of the company, would be the natural choice.
What will Bezos do now
Bezos will become Amazon's chief executive and will no doubt retain a high level of influence over the company he founded in 1994. He intends to focus on "new products and early initiatives," according to his team at Noteto. This should include his continued efforts to develop Amazon's tendrils in the health and food industry, as well as future acquisitions. It should be noted that AWS, and Jassy by extension, hasn't been particularly acquisitive over the years. Bezos, the world's second-richest person, has recently turned his attention elsewhere, to his other investments and philanthropic work, including the Day 1 Fund, the Bezos Earth Fund, Blue Origin, the Washington Post, "and many more." other passions,” he told the staff. “I've never had more energy and it's not about retiring. I am very passionate about the impact that I believe these organizations can have. Bezos is walking away from Amazon's day-to-day run with the company in big financial shape, announcing a record quarter of €125.6 billion on the same day his transition plan was implemented.
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