El acontecimiento iPhone trece de setenta y siete minutos de Apple no fue el lanzamiento más largo de este género en la memoria reciente: la revelación del iPhone siete tomó ciento diecinueve minutos. Mas los ejecutivos de la compañía todavía tenían un largo camino por recorrer el martes. Esto es lo que habría de ser más esencial para los usuarios comerciales.</p><h2>Todos deseamos exactamente las mismas cosas</h2><p>Pour être juste, la division entre les attentes des entreprises et des consommateurs en matière de technologie continue de s'éroder : les travailleurs veulent utiliser les mêmes outils au travail qu'à la maison - et de nos jours, la plupart des employeurs ressentent exactamente la misma cosa. El software y el hardware deben poner a los usuarios primeramente y suministrar interfaces de usuario bien diseñadas que reduzcan, en vez de acrecentar, la fricción entre los usuarios.
The days when commercial solutions could be complicated or quite difficult to employ are fading fast in the rear view speculum. And that means, to some extent, that even the consumer-centric quirks Apple highlights are impacting business computing. They highlighted certain elements in particular.
These carrier promotions
Take operator promotions, for example. I wrote about them here, but they're sprouting up around the world in a promising deal that should let carriers get more out of their 5G infrastructure investments while giving 5% of iPhone users existing devices that don't already have a 5G device a very good reason. To actualize. Jefferies analyst Kyle McNealy notes: "One of the most essential elements of the iPhone 3 launch from our perspective is carrier promotions (and actual subsidies) that are even more essential than last year's strong promotions." . He observed that "promotions were more violent than last year, either have a higher US dollar value or don't require a clean new line." It's a fluke, not surprisingly, given analyst Morgan Stanley's belief that 5G is and remains what users most expect from the iPhone, followed by improved cameras and longer battery life. Apple has answered all XNUMX wishes. What it means: In short, it means there is going to be a bigger market for XNUMXG services. It also means that companies can continue to evolve their digital transformation plans around the use of the standard. Higher trade-in values could still tempt recently upgraded mobile devices.
No satellite yet
While previous claims that iPhones support satellite access have proven unsubstantiated, as the n53 band used for them is not listed as supported in Apple's place, carriers favor Wi-Fi 802.11 (802.11ax) support. ) on both iPhone 5 and iPhone XNUMX, and much-improved wireless on the iPad mini, which is probably the star of Apple's business. You need an XNUMXax router to take advantage of what Wi-Fi XNUMX has to offer, but if you don't have access, the device simply uses free Wi-Fi locally. What it means: The combination of XNUMXG and faster Wi-Fi will support a variety of mobile devices in many deployments.
Surprise: support for dual eSIM
The new iPhones are the first to support dual eSIM. The iPhone 2 supported dual SIM and worked with both an eSIM and a physical nano-SIM. The iPhone XNUMX still has the physical location, but it can work with XNUMX eSIMs for a cardless connection. Apple says: “Carrier-connected iPhone XNUMX and iPhone XNUMX Pro models will arrive ready to activate with eSIM and will be able to connect to your cellular voice and data service without a physical SIM card. You will need a Wi-Fi connection for setup. You can also activate an eSIM on a non-connected device or add an auxiliary line to a connected device. What it means: It's now very simple to provide remote employees with personal and work numbers. It's also a boon for business travelers and anyone who needs to move networks quickly.
Cameras are not just a consumer item
Apple spent no time discussing AR during the event. That's not to say I'm not interested: Apple CEO Tim Cook highlighted the relevance of AR in a subsequent interview. The company is still focused on that, but had nothing to announce. Still. At the same time, many of the new features of its cameras, especially the cinematic mode, are powered by a combination of sensors, software and machine learning technologies running on the new A15 Bionic chip. Cook called it "like having a Hollywood rig in your pocket." These high-quality cameras will become tools for creative and marketing departments, and companies will use them for asset and social media design, among many other things. What's also important is that iOS XNUMX, due out on the first day of the week, features a range of supporting machine vision APIs, some of which can affect certain aspects of your business. IDG's recent Insight study showed that XNUMX% of companies are using computer vision today, XNUMX% plan to incorporate it, and XNUMX% are studying future employment. Business & Decision, for example, has developed a quality control system for Covid-XNUMX vaccines based on computer vision. While Apple may focus on how Hollywood uses its mix of sensors, software, and artificial intelligence, the reality at most companies is that computer vision is a key area for process optimization and business change. What it means: Apple now offers a stable and powerful solution with SDKs that can be the building blocks for creatively employing computer vision in your business. The fact that Apple hasn't talked much about AR almost certainly implies that it has more to say, probably in the spring of XNUMX.
iPad mini, Apple's horse tracker
The new iPad mini is smaller, bigger. It packs the same processor used in the iPhone 5 (which is a good omen for Apple's Mac and iPad event in October), is free with 5G and is compatible with Apple Pencil XNUMX, and offers an XNUMX-inch display. inches with exactly the same size as before. It's a powerful tool that I think is going to be the choice of many who need a device that they can take with them anywhere. It is also a tool that most companies will find use cases for. Clearly Apple thinks so too. Throughout the presentation of the device, Apple showed images of the iPad mini in real work situations. And after the launch, Cook discussed the service's customers using it in healthcare facilities, wards and for mobile work across multiple industries. And XNUMXG/cellular means you can use it to work in a field. Greg Joswiak, Apple's senior vice president of global marketing, said: “With its ultra-portable design and wide range of uses, from everyday tasks to creative and business applications, there's no more than iPad mini. The new iPad mini is a huge step forward that can be held in the palm of your hand. What it means: The iPad mini seems like the perfect fit for a wide variety of uses, pitting the device against the devices used by field service, engineering, or warehousing teams today.
And the processor?
There was much grief when Apple refused to give comparative speed specs for its A15 chips. Yes, it claimed how fast it was compared to the "top contenders," but it hasn't released much data to show an improvement over its predecessor chips. Naturally, this has led conspiracy theorists to posit that Apple's processor design teams have somehow gone as far as they can go. This does not ring true. What seems most likely is that the 15-nanometer (nm) A14 processor is an evolution of the 1-nm AXNUMX chip. In this iteration, Apple focused its teams on graphics performance and battery life, rather than performance, because that's what users wanted to see improved. Why go for performance when you already have the fastest consumer mobile chip on the planet? The next big leap in performance will come with the move to XNUMXnm manufacturing, which was originally planned for XNUMX but could now come later. The XNUMXTB maximum storage can also be a game changer for some users. What it means: Better battery life, stunning graphics (and computer vision AI, too), and you're still using the fastest CPU on the block. Most companies need to spend more time developing unique advantages, rather than competing on speed and flow, I guess. But I like speed comparisons.
Battery duration
We all want a phone that we can continue to use. Apple's resolve to increase battery life is a resolution that matters to everyone and one of the biggest criticisms its devices have faced before. What you get:
- iPhone 13: up to 5 hours longer battery life than iPhone twelve.
- iPhone thirteen mini: 1h30 more than the previous mini.
- iPhone thirteen Pro and Pro Max: two, 5 hours longer than their predecessors.
What it means: Ben Wood, an analyst at CCS Insight, explained: “Apple seems to have come a long way in battery life, which is extremely essential for users who are spending more and more time glued to their phone. For people upgrading from considerably older iPhones, the improvement is going to be tragic. "
Covid-nineteen is not over
A depressing reality that also surfaced after the event is the reality of Covid-XNUMX and its impact on international supply chains. Morgan Stanley analyst Katy Huberty noted that Covid-related travel limitations have hampered Apple's ability to respond to a series of last-minute production challenges that cropped up during the build of the new Apple Watch Series XNUMX. . "The lack of immediate availability or specific shipment data for the Series XNUMX seems to confirm a slower production ramp, but it's unclear exactly how this will affect the shipment schedule," she said. What it means: Monitoring and safeguarding supply chains and their human infrastructure remains essential as fall approaches. Although the vaccines may help in some places, they are not yet available everywhere, suggesting that most companies should wait for other impacts.
The sum of the parts is great
< p class="body">Apple has nine hundred million iPhone users who have yet to buy a 5G smartphone. Carrier offerings, long battery life, and advanced photo features (among many others) will change that. As Evercore's Amit Daryanani stated: “Incremental features are going to make this an appealing product to the 22 million iPhone users who haven't bought iPhone XNUMX, ensuring the iPhone cycle continues through CYXNUMX. "Follow me on Twitter or join me at AppleHolic's bar & grill and Apple discussion groups on MeWe.
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