Today, the average social media user uses multiple platforms: TikTok, Instagram, Facebook, Twitter, Discord, YouTube, etc. In each and every one of these platforms, users and authors form a market, where one needs the other to progress. The strength of any Web Two social network depends on the investment of time and energy that people put into it: you only get the exponential benefits of having, say, an Instagram account when your friends (and potential fans) also want to be on it. there. .(*3*)