Dixon Carphone and Vodafone have expanded and extended their long-standing relationship, with the operator becoming the former's "exclusive mobile network partner". The deal means Vodafone's prices will continue to be available through Dixons Carphone's online retail channels and department stores, while the Newbury-based operator's network will power the retailer's "new mobile offering", not yet detailed. . Vodafone is the last major mobile operator to have a presence in Carphone Warehouse, with EE, O2 and Three all pulling out in recent years to focus on their direct retail efforts. Meanwhile, Dixons Carphone is currently in the midst of its own transformation program initiated by CEO Alex Baldock.
Dixons Carphone-Vodafone Association
Specifically, Dixons Carphone believes the market is moving away from long contracts that tie airtime to specific devices and believes its new proposition will help address that challenge. Securing Vodafone as a network partner is a big step forward for this project, more details of which will be revealed later this year. The company already has its own MVNO, iD Mobile, which is currently powered by Three's radio network. "We are delighted to build on our long-term partnership with Vodafone, making them our exclusive MNO partner ahead of the launch of our new mobile offering later this year," said Ed Connolly, Dixons Carphone's commercial director. “Together, we will deliver an exciting and innovative new mobile offering, designed with the needs of modern customers in mind. The new offering will provide customers with more flexibility, transparency and value and is the latest step in the transformation of our mobile business. “This is a very exciting new deal for us, ensuring that connectivity to our award-winning network is accessible to even more people across the UK,” added Max Taylor, Vodafone's Director of Consumer Affairs. “This is a completely new and exclusive agreement, which will lead to improvements in the customer experience and growth in value for both parties. This partnership gives us the opportunity to work more closely than ever before, focusing on creating more innovative mobile solutions for customers. In October, the Carphone Warehouse brand will disappear from Main Street when Dixons rebrands all of its 300 stores as Curry's. More than 500 independent Carphone Warehouse stores were closed last year. Baldock's turnaround program has seen the investment of €190 million in staff training and employee programmes, new services and technologies that it hopes will allow it to adapt to changing consumer habits. A new cloud platform ensures a consistent IT environment for staff and customers across multiple channels, while investments have also been made in virtual shop and repair services and in-store technology. Best deals from Carphone Warehouse Unlimited minutes UnlimitedThe texts UnlimitedData
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