Ubisoft aims to create more unique games with an editorial redesign

Ubisoft aims to create more unique games with an editorial redesign

After a series of disappointing delays and sales figures for key titles like The Division 2 and Ghost Recon Breakpoint in 2019, Ubisoft is reportedly planning to restructure its editorial team and, by extension, shake up its games. As first reported by VGC, Ubisoft has employed a core editorial team of approximately 100 people for the past 20 years and entrusted them with the responsibility of overseeing the development of its titles. Advising on a variety of key aspects, from visual design to scripting, this team would have had significant influence on the direction of Ubisoft's games, resulting in "a consistent vision across all titles". Ubisoft, with lessons from one project feeding the next. "Given Ubisoft's huge success with franchises like Assassin's Creed and Far Cry, this approach has clearly worked to a degree. More recently, however, it has been estimated that this also leads to too many similarities between Ubisoft games, reportedly. , according to an anonymous source: "Often there were ideas from just one or two people in each game. That's why you tended to see so much similarity, because it's the same taste and opinion being reproduced."

Editorial changes

As a result, Ubisoft plans to expand and restructure its editorial team, telling VGC: "We are strengthening our editorial team to be more agile and better support our development teams around the world as they create the best in-game experiences for players. ". According to VGC sources, Ubisoft's creative director Serge Hascoet will continue to lead the entire editorial team. However, there will be an additional group vice president, each with their own franchise with more autonomy and freedom of decision. The hope is that it will lead to more variance between Ubisoft games that have increasingly faced too-similar and formulated charges; Following Ghost Recon Breakpoint's disappointing performance, CEO Yves Guillemot himself said that the game "didn't come with enough differentiating factors, preventing the game's intrinsic qualities from coming to the fore." Overall, it looks like Ubisoft is listening to gamers and preparing to make some big changes ahead of next-gen release. The impact of this new approach could be seen fairly quickly, with VGC reporting that at least one title that was far in development has now been canceled while other games still in development have been tweaked. "to make them more distinct." I hope we see more news in the titles that Ubisoft brings to PS5 and Xbox Series X.