It's official: Amazon has rebranded its gaming-focused service Twitch Prime, which will now be known as Prime Gaming going forward. The rebrand will bring the company's video game offering in line with most other services included with an Amazon Prime subscription, such as Prime Video and Prime Reading (for now, Amazon Music remains the only exception). Although the name and branding of the service have been updated, Amazon has taken steps to reassure users that Prime Gaming will continue to offer the same free benefits that Twitch Prime did before. “Prime Gaming continues to include a free Twitch channel subscription, tons of free loot in your favorite games, 5+ free PC games every month, and more with your Amazon Prime membership,” the Prime Gaming website explains. updated. While the content offered by Prime Gaming remains the same, it should now be further simplified: new users are supposed to no longer have to first create a separate Twitch account and then link it to their Prime membership to gain access. service gifts. To access all that Prime Gaming has to offer, simply click the sign up link below to start your free 30-day trial. Today's best Amazon Prime deals