Tinder launches Swipe Nights in India, adding new ways to match

Tinder launches Swipe Nights in India, adding new ways to match
In a time when people feel more disconnected than ever, Tinder is launching an important feature to help users connect and match more on a deeper level: Swipe Nights is now available to all users around the world. . Originally launched in the US last year, Swipe Nights is an interactive event within Tinder where users must make multiple decisions that affect the outcome of the story. Furthermore, these choices also have an impact on who they are matched with as more information about the other person becomes available. When the global lockdown began, Tinder saw a surge in usage globally, with 32% more scans being recorded in India. Hoping to help people, it added features like Free Passport to meet people from all over the world and Swipe Nights to make your conversations easier. "We're committed to driving innovation at Tinder that creates more ways to bring our members together, keep them entertained and help them meet new people," said Jim Lanzone, Tinder's CEO. The feature was originally scheduled to go global in March, but the company has decided to push it back to September and serve the most important needs of people in the new normal.

How does Swipe Nights work?

(Image credit: Tinder) Swipe Nights is like an interactive game where you're the protagonist following a group of friends. As the story progresses, you find out that an asteroid is about to hit Earth in about three hours. At each crossing, the user will have to make decisions that affect the outcome of the event and their chances of survival. As you face more dilemmas, the key decisions you make will be added to your profile to serve as a matchmaking arena and icebreaker. You will only have about 7 seconds to make a decision, which will say more about your fundamentals, your sense of humor, your fight or flight, your musical choices, etc. The entire experience is based on sweeps to feel more familiar. The event is divided into three episodes of approximately 10 minutes each. Swipe Nights will be available to all users, including those in India, on weekends from 10am Saturday to midnight Sunday. The first episode will be available on September 12, the next two on September 19 and 26.