Netflix has no plans to bring its account sharing supplement to the United States, the company told TechRadar.
This is great news for the approximately 50% of all Netflix account holders in the United States who, according to a recent study by Time2Play (opens in a new tab), share their accounts with people outside of their household.
Netflix recently revealed that it launched a limited trial of an additional €2.99 for account holders who want to share their Netflix account with people who live outside of their household.
For fees, Netflix members can add up to two "sub account" users. It sounds like a reasonable deal, but it has set off alarm bells for the millions of Netflix users who already freely share their account information (username and password) with family, friends, and co-workers.
At the time, Netflix noted that the test was limited to Chile, Costa Rica, and Peru. This week, he told us that the test is still being rolled out in those locations, with a company spokesperson noting via email that "it's still early days, so we're still learning at this point, and there are no plans at this time." . for the United States".
Across America right now, millions of Netflix users — and those who make fun of other people's accounts — are breathing a sigh of relief.
A nation of vagabonds
The Time2Play studio is one of the first of its kind. It surveyed more than 1.500 people in 50 states (and the District of Columbia), asking respondents, who averaged nearly 34, whether they share or use other people's accounts.
50,7% said they share their accounts outside of their home and perhaps share other streaming accounts with these people (“Hey, I'll give you Netflix, if you give me Hulu!”).
Much of this divide has to do with cost sensitivity, with the majority of respondents saying they would find Netflix too expensive if the monthly subscription fee was higher than €24 per month. Even worse for Netflix, 79% of shared account users said they would not pay if Netflix banned account sharing.
The news of Netflix's premium test came just two months after it started raising prices across the board. The top tier is now priced at $19.99, which is dangerously close to that $24 cut-off threshold for many Netflix subscribers.
The study is interesting, but it's hard to imagine anyone walking away from streaming Bridgerton, the upcoming Squid Game, Love is Blind, or any of these 30 awesome Netflix shows. He was forced to pay more or pay for the streams he streams. consumer.
For now, however, no one has to make that difficult decision. Netflix leaves American users alone, at least for today.