WhatsApp for Business, the platform created for e-commerce by the owners of Facebook, today launches its new buy button. However, while the button will provide convenient one-click access to what businesses have to offer, online merchants seem willing to be blindsided by a tiered pricing system in order to use it. Available for Android and iPhone devices, the buy button will definitely come in handy and replace the existing voice call button. Allow customers to quickly access online shopping catalogs in the WhatsApp Business app. Users will be able to access the button directly through their chat with your business, allowing customers to chat and pay for the products or services they are interested in on the go. As TechRadar Pro recently reported, the move is just one of many changes planned for the e-commerce platform, which already has around 50 million business customers around the world. With more than 175 million people messaging through WhatsApp Business accounts every day, the new feature could certainly make financial sense for Facebook.
WhatsApp Business
“For the past two years, we have provided the WhatsApp Business app and the WhatsApp Business API to help businesses of all sizes manage their chats. We've listened to the feedback on what has worked, and we believe WhatsApp can help make messaging the best way for consumers. and businesses to connect,” WhatsApp said in its recent blog post. But what is less clear at this point is how much commercial customers will have to pay for the services that are deployed. Business customers will need to have a registered account on the WhatsApp Business app in order to use the new button. If your business already has a catalog up and running, the buy button should automatically appear in chats when customers log into your business. However, the cost of this tool and other new tools to come seems less obvious. “We will charge business customers for some of the services we offer, which will help WhatsApp continue to grow its own business while providing and expanding end-to-end encrypted voice, video and text calls to more than two thousand millions of people. ”, added the company blog.