The use of mobile video calls has skyrocketed in the last year

The use of mobile video calls has skyrocketed in the last year

A new study from Juniper Research has highlighted the rapid growth in mobile video calls in the wake of the COVID-19 pandemic. Unsurprisingly, given the restrictions on in-person meetings launched in many markets, it seems laptops, desktops, and smartphones have come to the rescue. According to the study, the number of times mobile video calling services were used last year amounted to 1.800 billion globally, up from 1.200 billion in 2019. With a growth rate of 50%, services such as video conferencing have Skyrocketing in popularity, digital solutions like Microsoft Teams, Zoom, and Google Meet are showing record numbers of users. This expansion is expected to continue, with the number of users of the video calling platform expected to reach 4.500 billion by 2025. Juniper also identifies two key regions with the potential to drive adoption of video calling solutions in the coming years. By 2025, more than 70% of mobile subscribers are expected to use mobile video calling solutions in Europe and North America, and the pervasiveness of smartphone ownership means that video calling will continue to be important in these markets, even as it has grown. the COVID-19 pandemic occurred. . until the end.

Growth opportunities

While mobile video calls are expected to continue to grow, there remains an opportunity for technology companies. Integrating mobile voice and video calling solutions into smart speakers, for example, could be a way of generating new revenue streams for software engineers. “Innovation in the mobile voice and video space will come from consumer devices beyond smartphones, thanks to the IP nature of video calling services,” said George Crabtree, co-author of the research. "This provides the ideal platform for the development and deployment of new video calling services over the next four years." The report also states that voice over LTE, or VoLTE, services are expected to gain popularity in the coming years, due to the increasing adoption of 5G subscriptions.