We're finally starting to see 5G phones coming to Europe after the introduction of networks and phones in the US and South Korea in April, but the race to launch the first 5G phone in Europe was tough. In the end, the top three candidates followed quickly: Oppo Reno 5G, Huawei Mate 20 X 5G and Xiaomi Mi Mix 3 5G were available in Switzerland on May 1 and 2, but the winner was something of a surprise.
Swiss 5G Finish Line
The phone that launched on May 1 was the Oppo Reno 5G, a phone from a brand that isn't really known in Europe, although that's one reason. Very popular company in Asia. Many would have expected the title to return to Samsung or OnePlus. The fact that Oppo steals the month shows that the brand wants to make waves. The first 5G network in Europe arrived in Switzerland on April 17, when the telecommunications company Swisscom activated its 5G network. At the time, customers didn't have commercially available 5G phones to take full advantage of the improved connection, but that changed when Oppo's first 5G phone launched in the country on May 1.
Meet the Oppo Reno. Image credit: TechRadar However, the competition is not far behind. On May 2, the Swiss network provider Sunrise offered both the Huawei Mate 20 X and the Xiaomi Mi Mix 3 5G on its website. The most reputable companies also had devices. However, the question of whether these phones are technically available in Switzerland is up for debate. Although you can pre-order on Sunrise's website, no official release date is provided, so Oppo could have more than one stretch ahead of the European 5G phone market. . give credit for
Why is Oppo a surprise?
In the race for 5G phones, Oppo is a bit dark, so we're surprised to see it win the gold medal. While Huawei and Xiaomi are relatively big brands in Europe, Oppo has yet to find a market and establish itself. Its activities in mainland China began less than six months ago, despite its popularity (like Huawei and Xiaomi) in China, it is its home country. Huawei and Xiaomi's contributions to 5G have drawn a lot of attention, but Oppo hasn't gotten much attention. In a sense, it's an excellent outsider story.
The Xiaomi Mi Mix 3 is late. Image credit: Techradar. To launch the first 5G phone, Oppo had to create special partnerships with Swisscom to operate the 5G network and Qualcomm for the special modems needed for the phones to facilitate 5G connectivity, which was very expensive. . This shows us that the company sees its 5G debut as an important part of its expansion project in Europe, especially as the Oppo Reno is the first range of phones to give a major marketing push in Europe. With established smartphone brands like Apple not expecting 5G phones, it seems that Oppo and, to a lesser extent, Huawei and Xiaomi, who also had to spend big bucks, are actually betting on their phones. 5G to disrupt the traditional order of the smartphone. Oppo, Huawei and Xiaomi's main competitor is Samsung, which could offer its Samsung Galaxy S10 5G with all the hype for the Galaxy S10 brand, but each of the three Chinese smartphones is priced well below the price. The Galaxy S10 5G, combined with the buzz they'll get for being first, will appeal to more budget-friendly consumers.
What does this mean for 5G Europe?
Oppo has won the battle to be the first company to offer a 5G phone in Switzerland, but the war for 5G dominance in Europe is just beginning, saying we can try to use the situation for speculation. The future of 5G in Europe. First, all three competing companies were Chinese manufacturers, while companies like these are gaining market share in smartphones, 5G phones are by far the best in the mobile phone market that we've seen. Companies like Samsung and Apple. Oppo's gold medal doesn't facilitate the rise of Chinese smartphones, as it did anyway, but the first three 5G phones in Europe, all Chinese, are an indicator of the influence changes from this region. < p class="bordeaux-image-check">
When will the Huawei Mate 20 X 5G be available? Image credit: TechRadar The rivalry between Swisscom and Sunrise over the release of 5G phones (especially since it seems Sunrise played too early, by opening pre-orders for phones with no release date), could be playing out from the start. Similarly among the country's telecommunications companies. continent. In the UK, many companies such as Vodafone and EE are expected to offer 5G by the end of 2019, and will likely try to be the first networks to offer market-leading devices. Technology in their new networks. This means exclusivity: in an attempt to outpace the competition, carriers will try to have as many exclusive phones as possible, at least while there are few 5G phones on the market. We're intrigued to see if it will be these three phones that will compete in each market when 5G rolls out to the rest of Europe, or if other carriers join the race. We know that OnePlus intends to become the first company to launch this business. A 5G phone in the UK, a feat that other companies will try to steal. At the time of the 5G launch in the United States, only one phone was working under the name of Moto Z3 5G. Similarly, when South Korea launched its network, the Samsung Galaxy S10 5G was the only phone customers could use. However, in Europe, 5G starts with not one, but three competing devices. Therefore, the mainland could be the battlefield in which the first generation smartphone company is named. Most of the 5G phones we plan to see come out within the year. So it seems that if a smartphone maker can establish itself as the leader of the new 5G space, it can build on this momentum to offer the market leaders cameras, batteries and user experiences... if it can. Allows you to outspend the powers that be Apple and Samsung.