We are in the age of data; It's a game changer for companies that can drive innovation, implement efficiencies, and keep up with the ever-changing digital landscape. The good news is that most companies have this information at their fingertips. The bad news is that trying to manage and store this data with cloud services presents a number of challenges.
At Pure, we are committed to helping businesses use more of their data, while reducing the complexity and cost of managing the underlying infrastructure. Speed and data sharing is a fundamental principle for us, and our solutions offer performance and agility to meet the growing needs for shared data.
Of the many enterprise data storage companies on the market, we believe that cloud storage is not just a storage location, but a great resource waiting to be released - a force that will remove the constraints placed on the innovators of today. so they can achieve the impossible tomorrow.
About the AuthorCathy Southwick is the Chief Information Officer for Pure Storage.
What have been the biggest changes in the storage industry in the last 10 years?
Over the past decade, there have been some significant changes in the storage landscape. The first is the switch to full flash. Today, nearly three-quarters (70%) of businesses use Flash in critical production environments. I find that there have been some key moments in the storage industry over the last decade:
100% Flash Storage: The "tipping point" for flash in the IT industry was 2014, with the storage market dramatically evolving from disk-based backup to the provision of new 100% Flash storage-enabled products. However, as the cost of Flash technology continues to decline, it will continue to become the efficient business standard for the primary and central storage of any cloud, whether internal, in SaaS mode or public.
The new approach from flash to flash to cloud: Unlike legacy D2D2T architectures, ObjectEngine, the first F2F2C (Flash to Cloud) platform on the market, helps customers quickly recover data, save time and money. Money through cloud savings and streamlined data reuse for non-backup business priorities and workloads such as analytics, artificial intelligence, and regulatory compliance.
Storage as a Service - Storage as a service offers the proven power and flexibility of industry-leading data storage for all data centers and all data, hybrid, on-site or in the cloud. Locking, archiving or storing objects.
How do you make sure you stay focused as a company on your goals?
We are market leaders because we do not stand still. From the beginning, we wanted to disrupt the tired and outdated warehousing industry and challenge the status quo with new ideas. The combination of innovative technology, a new business model, and our focus on customer success has allowed us to grow at a phenomenal rate.
We have benefited and still benefit from our ability to pioneer our market. The data challenges companies face are also constantly evolving, and we are developing solutions accordingly. In fact, 18% of our revenue is spent on research and development, demonstrating our commitment to continuous innovation.
How has your relationship with your customers contributed to the growth of Pure Storage?
It's critic. We were created with a customer-centric mindset and I'm proud to say that ten years later and that hasn't changed. This is evident through our commitment to innovation, through our innovative solutions that help solve real-world challenges for our clients and drive digital transformation. It also explains how we maintained our Net Promoter Score (NPS) among the top 1% of B2B companies over a four-year period.
How do you see the storage market evolving in the next 10 years?
In my opinion, the era of flash storage still has some milestones to go: we will see that the technology continues to grow, it becomes faster and more efficient.
But it's not just the technology itself, it's the customer experience, choice, and flexibility in how they consume storage, if not all of the technology. Companies want information technology to be offered as a flexible set of resources that can be used by any application or environment, anywhere.
That's why, at Pure, we focused on adding storage as a service to our portfolio, becoming the first and only company to offer a unified subscription that offers complete flexibility between cloud and cloud solutions. on site That's why, during our second decade, we will turn traditional storage into a modern data experience.
What advice would you give to entrepreneurs starting a business today?
Don't take your customer knowledge for granted. Customer needs vary and can change quickly. It is not because you understand them today that you have to take that for granted for tomorrow. Having ongoing discussions with different areas of the business is essential to understanding what customers really want and the challenges they face, be it endpoint security or the mere availability of collaboration tools. .
Cathy Southwick is the Chief Information Officer for Pure Storage.