Sky Q will host live HDR broadcasts of the Tokyo Olympics, in their entirety, on the device's dedicated Eurosport 4K channel. This is the first time that Sky Q has offered 4K and HDR during a live broadcast. Viewers will be able to enjoy live HDR broadcasts starting on July 23. Sky Q users who subscribe to Sky's UHD service will not only be able to enjoy the entire Tokyo Olympic Games in glorious HDR, but will also be able to enjoy another Sky first: live HDR broadcasts of the Tokyo Olympics matches. Premier League football from the start. of the season on August 13, which means that live HDR broadcasts are potentially here to stay. Speaking about the live HDR broadcasts of the Olympics and Premier League coming to Sky Q, Sky Group Product Manager Fraser Stirling said: Premier League matches, with the best picture quality you create the best home viewing experience. For sports fans, this is the best thing to do after being at the stadium.
Analysis: what is the problem?
If you're unfamiliar with the concept of HDR (or High Dynamic Range), this is basically a feature found most often on 4K TVs that offers a much wider color gamut than non-HDR displays. This means that when viewing an HDR image, you'll experience much richer contrast, but also crisp dark blacks that can really add atmosphere and immersion to a scene. While HDR may not seem like a good fit for sports at first (it's not always the most visually stimulating entertainment, after all), the difference it can make to your picture is still staggering. The lush greens of a soccer field really stand out on an HDR display, and the wider color gamut may help some viewers better differentiate the action during a busy Olympic event. Specifically, it's a great deal for Sky. Live HDR broadcasts are largely new to the business. Plus, it seems like more of a gimmick, as Sky supports long-term content that's widely watched, as the Olympics and Premier League certainly are. The biggest winners here, though, are Sky Q users. While Sky Q is a very convenient place to access a wide range of streaming services that also offer 4K content, live HDR broadcasts aren't particularly common. This likely means that Sky Q users will experience the best live picture quality available at the time of broadcast.