You've done all the hard work to start your new business, but the hard work never seems to stop. Between opening your store, launching your site, and all that comes with your business sacrifices, where do you have time to keep an eye on the competition? While sustaining your brand relevance can be achieved in multiple ways, keeping abreast of web activity, overall search engine rankings, and the performance of your niche, opponents, and relatives can help you know what's going on in the market and what's going on. No. works. . But, how do you begin to hold a telescope to these measurements? This is what Similarweb is made for. Launched in XNUMX, Similarweb is a digital intelligence software package that gives web tracking capabilities to its users, allowing companies to monitor web traffic, page performance, keyword optimization and more. . Whether you're building a new site for a user or want to see how your pages stack up against those of competing organizations, Similarweb is your one stop shop for all things tracking and quantification.
Features
Similarweb's mine of web tracking tools is divided into 2 different paid tiers: free and enterprise tier. A free plan is a great way to learn the basics of Similarweb before you decide if the software is right for you and your business. As a part of the free subscription, you will receive 5 results per metric, one month of mobile app data and 3 months of web traffic data. The true power and potential of Similarweb is unlocked with an enterprise subscription, which offers you many benefits, such as unlimited results per searched metric, twenty-eight months of mobile app data, up to 3 years of web traffic data, and ancillary tools like web analytics. keywords and ability to integrate and manage multiple users at once.
Similarweb offers a number of business management and optimization tools in addition to web analytics (Image credit: Similarweb) Similarweb also offers a number of business management and optimization tools that you can find directly on the landing page under Solutions. This includes marketing intelligence tools and also digital research for purposes such as competitive benchmarking and also company and audience research, business intelligence tools for producing leads and learning how to find them. / Work with potential and new customers of the service, and investor tools for things like inventory management and users. inquiries. When it comes to choosing your subscription plan, the cost you're going to pay depends on the range of services your business requires. Ultimately, most users can expect to spend between $XNUMX and $XNUMX a month. Although most of these advanced resources are locked behind professional and corporate paywalls (with many pages linking to Similarweb's registration page and pricing options), it's obvious that Similarweb's sole purpose is to help you grow your business by sustaining your brand relevant, flexible and ahead of the rest.
User experience and privacy
We tested multiple elements of Similarweb's free tier using a XNUMX Macbook Pro with Big Sur XNUMX. Similarweb offers browser extensions for Chrome, Microsoft Edge, Mozilla Firefox, Mozilla Firefox, and Opera. For this review, we used the Similarweb Google Chrome extension. Before you can use the extension, Similarweb will ask you to join the Similarweb Panel. In short, this is how the company asks you to share your user data with them. Although this may not be a good prediction for some, the entire operation of Similarweb depends to a large extent on the tracking of user data on the website. By reading the site's privacy policy, one can better understand precisely how and why Similarweb collects personal information and what it is for subscribers to the software.
Similarweb's browser extensions make it easy to view venue metrics with a single click (Image credit: Apple) The minute we agreed to join the Similarweb panel, we headed straight to Apple.com to get started. After stumbling across the landing page, we launched the Similarweb extension in the Google Chrome browser. Right from the start, we were greeted with a number of exciting metrics from the site, including global, country, and category rank, such as bounce rate, pages per visit, monthly visits, and average visit duration. However, this is not all. When you click Learn More at the top of the page, a new tab will open (at least when using the Google Chrome extension), where you'll be taken to a Similarweb profile of the place you visit today. Here you can see things like the web following generated by the site through referrals, mobile apps affiliated with the brand, extended interests of the target audience(s) of the place and more.
These are the engagement metrics Similarweb showed up on Apple's site (Image credit: Similarweb) There's even a handy Compare + button that will let you easily stack and compare requested metrics from more than one place at a time. Keep in mind that when you start using some of the more advanced features in the free extension, it will end up being compressed into a separate little tab (at least through Google Chrome) asking you to sign up for a Similarweb account, which is either free or paid.
The Similarweb set of services is free on Windows, Mac and Linux operating systems, with free browser extensions for Chrome, Microsoft Edge, Mozilla Firefox Mozilla Firefox and Opera.
Competition
Similarweb goes hand in hand with multiple other site traffic aggregators and marketing software bundles. One such contender is SEMrush, a renowned SEO optimizer with products and resources comparable to Similarweb, as the ancillary benefit of a mobile app for on-the-go monitoring (at this time, Similarweb does not offer the app). Another popular optimization and referral portal is Analytics. Offering countless tracking options and customization features for free, Analytics is convenient to use and simple to learn.
Final verdict
While the lack of a mobile app may leave certain users asking for more, Similarweb makes up for the lack of a mobile platform with its feature-rich site, browser extensions, and customizable service levels designed to meet the needs of your business. From site traffic statistics to audience analysis, Similarweb is a huge portal into the world of comparative metrics.