German audio giant Sennheiser has announced that it is selling its consumer business to focus entirely on the professional market. The buyer is Sonova, a Swiss-based company that specializes in hearing care solutions, with around 600 employees from Sennheiser's Consumer Electronics division having made the switch. In a press release announcing the news, Sennheiser indicates that its headphones and sound bars will be added to Sonova's portfolio, which currently consists of products such as hearing aids and cochlear implants. Financial details of the deal were not disclosed, although Sennheiser described it as "continued cooperation" between the companies, which includes licensing the existing brand. “The rapidly growing market for personal audio devices is changing rapidly. Combining our audiological expertise with Sennheiser's sound reproduction know-how, great reputation as well as high-quality products will allow us to expand our offering and create important touch points with more consumers. commented Arnd Kaldowski, CEO of Sonova. "The combination of our cutting-edge technology with Sennheiser's strong brand and well-established distribution network creates a strong foundation for future growth." Sennheiser first announced plans to sell its consumer business in February. “We couldn't have asked for a better partner than Sonova for our consumer electronics business,” said Daniel Sennheiser, co-CEO of Sennheiser. "Sonova is a strong and well-positioned company. Not only do we share a passion for unique audio experiences, but we also share very similar corporate values. This gives us a great foundation for a prosperous future together."