Samsung will remove the ads it shows in its mobile applications

Samsung will remove the ads it shows in its mobile applications
You're unlikely to find anyone who's a fan of the ads Samsung runs on its stock mobile apps, including Samsung Weather and Samsung Pay, and the company has now confirmed that the ad slots will be removed before the end of the year. As Yonap first reported, Samsung president TM Roh was the first to suggest that Samsung's default apps would soon be ad-free. His words were later confirmed by an official statement from Samsung given to The Verge. "Samsung has made the decision to stop serving ads in proprietary apps like Samsung Weather, Samsung Pay, and Samsung Theme," the statement said. "The update will be ready by the end of this year."

Death of a sales window

Even very expensive, high-end phones like the Samsung Galaxy S21 Ultra are running these ads right now, and while they certainly help improve Samsung's bottom line, they inevitably hinder the user experience. Samsung usually delivers a major update to its One UI software every November or December. So it's possible the ads might go away at this point, though Samsung hasn't specifically said they'll go away with every app it develops. "Our priority is to deliver innovative mobile experiences to our consumers based on their needs and desires," Samsung said. "We value our users' feedback and continue our commitment to provide them with the best possible experience with our Galaxy products and services."

Analysis: fewer ads means happier users

Samsung galaxy s21

The Samsung Galaxy S21. (Image credit: TechRadar) We understand that Samsung needs to make money, just like any other business, but putting ads on its mobile apps has always been a bad move, especially since they appear on devices that can cost four dollars. Samsung is far from alone here: Google makes a big chunk of its money from ads, Amazon will drop Kindle prices if it lets it put ads on the home screen, and even Apple has been known to fail. with your push notifications for new shows on Apple TV Plus. Also, many third-party mobile apps and games use in-app ads so that developers can get their money back. It just seems like Samsung is losing a lot of user goodwill in exchange for what we assume isn't much of a source of revenue. By removing ads from future versions of these stock apps, Samsung will win back something of great value: happier customers. This will make it much less likely for users to immediately switch to other apps as soon as they boot up their new Samsung devices.