There is anti-Chinese sentiment in India. And that naturally helped big South Korean company Samsung, which dominates India's overall mobile market with a hefty 24% market share. They are followed by Xiaomi and Vivo. Samsung's show was bolstered by its strong performance in multifunction phone sales. In the smartphone segment it did well too. Although in the smartphone market, Xiaomi is still the leader with a 29,4% market share, but it is down from 28,4% last year. Instead, Samsung managed to get to second place with 26,3% from 25,2% last year. These two are followed by Vivo, Realme and Oppo respectively. Samsung overtook Vivo for second place, despite a year-over-year drop (-48,5%) in 2Q20 to 4,8 million units. The Galaxy M21 was among the top 5 models delivered in the country in 2Q20. Samsung ranked second in the online channel with a 22,8% share and led the offline channel with a 29,1% share in 2Q20. Unsurprisingly in times of lockdown, all brands posted a drop in overall volume. Xiaomi recorded total shipments of 5,4 million in 2Q20 with a decrease of -48,7% YoY. But Xiaomi devices dominate the field of smartphones. Four of the top five models in 2Q20 were Xiaomi models: Redmi Note 8A Dual, Note 8, Note 9 Pro and Redmi 8. Vivo fell to third place, with shipments of 3,2 million units, down (-42,9%) year-on-year in 2Q20. Realme ranked fourth with 1,78 million units shipped in 2Q20, down (-37%) year-on-year. Oppo, in fifth place, saw a year-on-year drop (-51,0%) to 1,76 million units in 2Q20. All these figures come from IDC (International Data Corporation) quarterly mobile tracking. According to IDC figures, the Indian smartphone market experienced a sharp year-on-year decline (-50,6%) in the second quarter to 18,2 million units. However, in June, sales increased primarily due to pent-up demand during the foreclosure period. Unsurprisingly, online sales captured a 44,8% market share, but fell 39,9% year-on-year in unit terms. “Many offline channel partners have embraced new marketing methods by reaching consumers through social media platforms, WhatsApp, referrals, etc. for demonstrations and home deliveries, in addition to accepting payments. no contact. However, these initiatives were limited to large and medium-sized companies. -Size of outlets in metro and tier 1/2 cities, and the strong year-on-year decline could not be stopped, the offline channel was down 56,8%,” said Upasana Joshi, associate director of research, client devices, IDC India. The average sales price of smartphones was stable at US €161 in 2Q20. Brands were forced to increase their prices due to the GST increase in April and the depreciation of the rupee. Premium segment shipments (US €500 and over) decreased (-35,4%) year-on-year in 2Q20; Apple continued to dominate there with a 48,8% market share, followed by Samsung and OnePlus. The iPhone 11 and iPhone XR together accounted for 28% of shipments in this segment with Xiaomi's Mi 10 and OnePlus 8 series as new entrants in 2Q20. Multifunction phone shipments decreased (-69%) year-over-year to 10 million units in 2Q20, resulting in a 35,5% contribution to the overall mobile market, the lowest recorded for this segment. Navkendar Singh, Research Director, Client Devices and IPDS, IDC India, however, says: “IDC expects the market to show signs of recovery in the second half of the year as we approach the festive quarter with most of the consumers. who want to buy low-end and mid-range devices. However, this will depend on brand marketing and channel initiatives, especially by eTailers during holiday sales. Brand initiatives around multi-channel or hybrid strategies will also play a key role, as offline brands and partners look for pockets of growth in the crucial coming months.