Samsung has finally found the best way to sell its camera phones: cats

Samsung has finally found the best way to sell its camera phones: cats

If you really don't understand why camera phones have to have 108MP or even 200MP sensors, when your old iPhone with a 12MP camera was just fine, then Samsung has a video you need to watch. If you're a fan of cats, it might be worth checking out too.

Samsung has shared a video (opens in a new tab) about its new 200MP camera sensor; this was announced in late 2021, but has not been used in a smartphone so far. Perhaps Samsung is preparing to use it in the Galaxy S23 lineup, judging by the existence of this new announcement.

This video shows us the usefulness of your new sensor in the best possible way: with cats. We see a team of engineers using the ISOCELL HP1, as it's called, to photograph small furry cats, before one of those shots was blown up to massive proportions for a billboard image.

The message behind this is pretty clear: 200MP images have high enough resolution to become giant billboard images. Sure, not many people really want to take such great pictures, but at least the message makes sense.

Analysis: cats

More often than not, when tech companies introduce new components like camera sensors, chipsets, or neural processing units, the devices are too technical for the average person to make sense of.

That's why Samsung uses cats in its videos - it gives us something cute to look at and shows in simple terms why some people might find a 200MP sensor useful.

Xiaomi did the same thing in 2019 when it introduced the Mi Note 10, the first smartphone with a 108MP camera: during the launch event, it posted a massive photo of a cat that was taken with the device.

Admittedly, the snap that Samsung chose to display on the display panel is a bit strange - the cat looks quite squashed - but we're still happy because we love cats.

Rumors suggest that Motorola will release a 200MP camera phone in July 2022, and Samsung should release one soon too, since it makes the sensors, given Xiaomi's precedent for using the most popular megapixel cameras possible, it probably won't be far off. behind anyone. So hopefully soon every street in every city will be lined with cat billboards.