One of the most curious rumors we've heard about the Samsung Galaxy S21 is that it could launch a month earlier than expected, but why? What could Samsung be thinking about launching its new flagship so soon after Christmas? Well, a new rumor confirms the old one and gives us an interesting possibility as to why. This news comes from South Korean news site Maeil Business, purportedly news via industry insider, postulating a January date for Samsung Unpacked (where the S21 is said to be announced), with a release date of about a month. and a half before the Galaxy S20. released in 2020. It's a few months away, so it might not be correct: Although Samsung has decided on that date for now, extenuating circumstances could cause it to change. But for now, it seems increasingly likely that we'll see the Galaxy S21 in January. So this is the first corroborated rumor, but what is the reason? Well, according to Maeil, it seems that the iPhone 12 is to blame.
Fighting the iPhone
The Maeil Business article says: "The goal is to quickly win the first place in the smartphone market by reviewing Apple's iPhone 12." This is automatically translated, so it may not fully reflect the original sentence, but the meaning is clear: Samsung apparently thinks that with an older version of the Galaxy S21, it could be competition for the iPhone 12. Samsung could be there: with the iPhone 12 launch delayed Compared to other years, the waiting time between the launch of the iPhone and the Samsung Galaxy phone is shorter than it is. it usually is, and iPhones typically sell well for months after launch. Samsung may think it can cut that sales queue by bringing out its Galaxy phone early. That said, Galaxy phones and iPhones tend to have different audiences, so it's unclear if this strategy will be very effective. On top of that, people tend to be short on cash right after Christmas and might not be too keen to buy a super expensive phone so early in the year. Either way, we'll have to see what Samsung decides to do with its Galaxy S21 lineup, and if it really steals sales from Apple, sometime in early 2021. Leaks and rumors about new Samsung phones continue to grow. flock, so stay tuned to TechRadar for all the latest. Via Android Authority