Salesforce launched its annual Dreamforce event in San Francisco with a major new collaboration with Apple.
The two tech giants are seeing the launch of several new apps and services, including exclusives and new developments in key Salesforce offerings.
The latter refers to Trailhead GO, the first mobile app from Trailhead, Salesforce's popular free online learning platform, which will be exclusive to the iPhone and iPad. The app will now offer more than 700 modules covering a wide range of technology knowledge for the millions of Trailhead users, known as Trailblazers, around the world.
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Apple and Salesforce have announced that they will begin working closely with Dreamforce starting last year, and the partnership will enjoy its first significant day.
The agreement also allowed the free Salesforce Mobile app to be redefined on iOS with new features exclusive to Apple devices, including Siri shortcuts and facial identity to improve security and ease-of-use for the mobile user.
There's also a new Salesforce Mobile SDK that's optimized for Swift and iOS 13, which the company says will make it easier for 6 million Salesforce developers to quickly build and deploy native Salesforce apps for iPhone and iPad.
"Apple and Salesforce have worked together to help hundreds of companies and millions of developers transform the way they work," said Susan Prescott, Apple's vice president of product marketing for applications, markets and services. .
"With new exclusive Salesforce Mobile apps for iOS and iPadOS and an improved SDK that supports the latest Swift advancements, Apple and Salesforce offer customers robust privacy, powerful multitasking, and the best corporate user experience on iPhone and iPad." ".
"With Salesforce Mobile, Salesforce and Apple enable sales, service and marketing professionals to deliver innovative, AI-optimized customer experiences," said Bret Taylor, president and product manager, Salesforce. "And with Trailhead GO, millions of additional people can now learn skills for free, anytime, anywhere, to develop the skills they need and take on the jobs of today and tomorrow."
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