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- Record sales of Apple MacBook and iPad products could be bad news for Microsoft
The popularity and demand for Apple's family of products continues to grow, with hardware like the MacBook Air and iPad Pro M1 selling in record numbers, reporting sales of €81.4 billion between April and June, an increase of 36% over the year. past. The same earnings report shows that the Mac category only brought in €8.8 billion, down from €6.5 billion in the same fiscal quarter last year (albeit down from €9 billion in the second quarter), which It may indicate that strong demand for hardware resulting from a surge in home workers may continue to contribute to high sales, as Mac rumors suggest.
The "work from home" trend continues
Luca Maestri, Apple's chief financial officer, said in the report: “Our record operating performance in the June quarter included new revenue records in each of our geographic segments, double-digit growth in each of our product categories, and a new historical record for our installed base. Active Devices". We plan to croissance in the long run." With the report detailing sales of recently released products like the new Mac mini and the new MacBook Pro M21, it seems people are planning to work from home for the foreseeable future, or at least adopt a hybrid style of work.
Analysis: can it last?
(Image credit: Avenir) While much of Apple's financial report details things like phone sales and service revenue, the success of the companies in the personal computer field is impressive, given the current dearth of components and increasing competition from competing brands like Microsoft. The MacBook Air (M1, 2020) is currently at the top of our best laptops list for good reason, offering great performance, battery life, and most importantly, value. Where Apple laptops and computers were historically more expensive, it's now hard to dispute the quality you get for your hard-earned money. This doesn't mean that other brands like Dell or Microsoft are currently suffering from Apple's success. Many technology and hardware makers have seen their revenue rise in the last 12-18 months on the back of rising demand for home office equipment, but we can't wait to see what these reports will look like. Over the next year, when things return to "normal". a better picture of the performance of the Mac product line compared to Windows-based competitors in the market. Apple's M1 chipset may be a newcomer, but the constant demand for new Mac products shows that people are more than happy to switch from old Macs to Intel processors. It will be interesting to see if sales stay strong when Apple's silicon chip gets an upgrade, currently rumored to be the M1X powering a new generation of long-talked about MacBook Pro devices. Today's best Apple Macbook Air (M1 2020) deals
