The new filings spotted by Bloomberg News (opens in a new tab) could point to a possible set of trademarks for Apple's line of augmented reality headsets, even though nothing has been filed by Apple itself.
It stands to reason that the news about Apple's potential AR headsets is full of speculation (and basically as real as anything in AR or VR). In this case, a trio of US Patent Trademark Office filings, first spotted by Bloomberg, are now fueling speculation that "Reality One," "Reality Pro" and "Reality Processor" could be part of the great and still speculative Apple. . AR and VR strategy.
The records, which TechRadar was able to find, were filed earlier this month by a company called Immersive Health Solutions, LLC. The Delaware company could be, as Bloomberg claims, a front company, designed to hide Apple's intentions from competitors and the public.
shell game
Presentation of Apple under a fictitious name or fictitious company (a real company designed only to hide the activities of another real company) is not unheard of (opens in a new tab). It's a fairly common practice for tech companies to register trademarks outside of the US to hide them from search. In some of these cases, Apple reportedly went further, using shell companies to register trademarks.
Long story short, it could be Apple, and that's important because it may be further evidence that we're getting closer to seeing Apple Glasses and/or Apple VR headsets.
Apple already has RealityKit and Reality Composer for developers, so it makes sense to extend the "Reality" brand to consumer products.
Going further, we can assume that these are trademarks for three interconnected technologies and products. At the heart there could be a "reality processor". As we know, Apple is deeply committed to Apple Silicon in all of its products (M1 and M2 lines) and it would make sense for Apple to build custom silicon for its prospective AR and VR products.
product possibilities
The Reality Processor trademark application is the shortest of the three filings, but it lists the goods and services it seeks to cover, in part, as:
Sound or image recording, transmission or reproduction apparatus; Data processing equipment; data communication apparatus for transmitting data and information to databases; smart glasses; optical apparatus and instruments; computer chips; integrated circuits; telecommunication apparatus for mobile networks for sending, receiving and storing digital data; computers; computer equipment; computer peripherals; virtual and augmented reality headsets; safety glasses; eyeglasses; laptop...
Note the inclusion of "virtual and augmented reality headsets; goggles; goggles."
"Reality One", which can apply to a headset, glasses, or AR-related service (à la Apple One), also mentions "virtual reality headsets, glasses, goggles, smart glasses, and more."
"Reality Pro" more or less repeats the first one, though it could instead refer to Apple's VR headset plans, or simply a more feature-packed set of Apple Glass.
Reality Pro and Reality One also mention many health-related services, including health, fitness, diagnostics, and "medicine." Again, this is just an app to cover a collection of unknown products for brands across a fairly wide set of services.
On the other hand, the company that filed them is called “Immersive Health Solutions” and nothing confirms that it is even Apple who does the filing.
Still, we're just over a week away from Apple's big event on September 7, which most believe will be the launch pad for the iPhone 14 and Apple Watch 8. However, there's always the possibility of something more. Could this be the time we take a look at Apple's long-running AR plans? It should be noted that recent Apple Glass rumors indicate that the device works with an iPhone.
Apple is unlikely to launch AR glasses at the event, but it could unveil glasses, headphones and a new processor for a launch later this year or early next. Do we already have the names? Only time will tell.
If you can't wait for Apple's AR plans, check out what Nreal has to offer.