Sony Interactive Entertainment has announced a new production studio called PlayStation Productions, which will focus exclusively on adapting the company's hit video game franchises into series and movies. The new production studio will be led by Asad Qizilbash, former vice president of marketing for PlayStation, and overseen by PlayStation boss Shawn Layden. According to Layden, several titles are already in production, although he says the new studio won't keep up with the release of these movies as he would like, say, Marvel Studios. In an exclusive interview with The Hollywood Reporter, Qizilbash said his team had contacted several Hollywood producers, including Lorenzo di Bonaventura and Kevin Feige, to understand the production process and what to expect. That said, according to Layden, what PlayStation Productions doesn't want to do is just do a transcript one part at a time. Instead, you need to act from a vision of the game written by someone who understands the franchise and can adapt it for a cinematic audience. "We want to create an opportunity for fans of our games to have more touchpoints with our franchises," Layden said. "When fans beat a 40 to 50 hour game and have to wait three or four years for a sequel, we want to give them places they can go, get more experience, and see the characters they like evolve in different ways."