Oppo has revealed a new contract that will make it the smartphone partner of the upcoming Cricket World Cup. The Chinese mobile phone maker has become an official global partner of the tournament, which opens next week in London. The news was announced at an event held in the capital yesterday, four months after the launch of its devices in the UK and the official launch of the Reno series of smartphones in the UK.
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The company claims to have more than 250 million users worldwide, spread across more than 40 countries, making it the fifth largest smartphone maker in the world, and now focusing on the first place. "At Oppo, we believe that technology is about being as transparent as possible, pushing boundaries, inspiring others and connecting people," said Terence Tan, chief sales executive. at Oppo in the UK, "The power of sports entertainment does just that." Oppo intends to invest £1.000bn in research and development, and hopes to make this effort global, citing AI and 5G as one of its top priorities. The company launched the first 5G-enabled European smartphone in Switzerland last month and the UK version will be available soon. “We have reached new levels of smartphone capability,” Tan added, “and we look forward to seeing the benefits that 5G will bring.” < p class="bordeaux-image-check">
(Image credit: TechRadar) The news comes a few weeks after Oppo signed a similar deal to become the official partner of the Wimbledon Tennis Championships on smartphones. The company, which has also made deals with FC Barcelona and the Pakistan Cricket League, says it views sport as a crucial element in building its brand across Europe. "We love sports because it brings people together," said Derek Sun, Oppo's global marketing director, "it creates a global language that transcends borders." "Cricket is a game that really resonates with what Oppo is trying to do - it's about breakthroughs, about peak performance. There really is something adventurous and passionate about cricket. And that's exactly what Oppo is trying to deliver on our phones. smart."