Oppo is eyeing a breakthrough across Europe as it looks to establish itself as a major player in the global market, the company said. Speaking to TechRadar Pro, Oppo vice president Brian Shen said the company's goal was to "make more Brits aware of our brand and love our company." Brand…is more important than sales.” “For us, the most important thing is to communicate better with the local market, to employ local people…then gradually and regularly we make more people enjoy our brands ". Shen highlighted Oppo's "glocal" strategy, which aims to ease the company's transition into new territories through deep integration and consumer campaigns. "When we enter a new market, we want to understand it, not just as a quick way to enter a market and drive sales," he said. "We don't just think a business should be a billing, we want to give our consumers a unique experience, but also a united experience." Shen noted that when Oppo Entering a new market, your goal would be to ensure that 90% of your staff are local, giving you an edge over your competitors. < p class="bordeaux-image-check">
Image Credit: Mike Moore/Future (Image: © Mike Moore) Oppo's momentum in the UK and Europe intensifies as summer approaches. Last week, the company revealed a new partnership with the All-England Lawn Tennis Club, marking the first time the iconic Wimbledon Championships have had an official smartphone partner. Shen is excited about the effect the partnership can have on promoting Oppo devices around the world, allowing a global television audience to be exposed to the brand, many for the first time. Wimbledon tennis is a "unique, beautiful and elegant sport... just like Oppo," Shen says. "We are a technology company... but we would like to combine art and technology to provide the best user experiences for our consumers." "The association with Wimbledon tennis is a very important step for us in our overall strategy," she said. "Although we are Chinese, we believe that global markets are a great market. "Sports is always one of the best ways to communicate with consumers around the world, regardless of age or gender."