Online smartphone sales in India expected to hit a record 45%

• The comparison
• Video Games
• Online smartphone sales in India expected to hit a record 45%

Online smartphone retail channels are expected to account for a record 45% of sales in India in 2020, according to the latest report from Counterpoint Research. This will be the largest share ever recorded for online channels in the Indian smartphone market. According to news agency IANS, citing the Counterpoint Research report, among online channels, Flipkart is likely to rank at the top while Amazon will experience the fastest growth. The online big two are doing their best to get back on top of activity now that lockdown measures are slowly easing, even if the Covid-19 curve is far from flattening in India. Furthermore, the report added: "Xiaomi is likely to lead the ranking of online brands, while Realme will be the fastest growing brand in the online space in 2020." Prachir Singh, Senior Research Analyst, author of the Counterpoint Research report, said: "The Covid-19 crisis had little impact in the quarter ending in March. However, during the foreclosure, the market became almost complete. at a standstill, which has a massive impact on all aspects of the smartphone market, including online and offline."

The rugged smartphone market

Earlier this week, in a separate report, Counterpoint said that "despite dire economic data, we continue to believe the smartphone market is relatively resilient compared to many industries. Consumers are heavily reliant on their mobile devices for business." ". and entertainment, but can delay upgrading to a new model when economic uncertainty is high." This is most likely to have a disproportionate impact on low-end devices, those favored by marginal income consumers, as they are are more likely to see their jobs affected by the economic downturn, the report adds. Some updates from companies in the smartphone supply chain indicate a less negative outlook than many fear. This is likely due in part to the resolution of supply issues, but there are also positive indicators related to OEM demand when stores reopen Source: here