Tips on newsletter platform patch and journalist website builder

Tips on newsletter platform patch and journalist website builder

Digital news company Hyperlocal Patch is working on a new website builder and newsletter platform aimed specifically at journalists, according to reports. Sources familiar with the matter say the new software platform will be called "Patch Labs" and will allow journalists to publish their own content, while keeping most of the ad revenue it generates. According to Axios, the new platform is already being tested by some local journalists and newsrooms in the United States, and has already received praise for its cost reduction and consistent revenue. Patch Labs will allow journalists to have their own URL and branding and it will be free. When journalists sell referrals or memberships, Slack will see a reduction of between 3% and 10%, but in exchange, journalists will have access to Patch's digital infrastructure and, in the future, will be able to publish articles on the network. local patch news. Patch simply asks all journalists to agree to a code of journalistic ethics before signing up.

A new economic model

For Patch, the new platform could help attract more journalists to his local reporting community. The company has been profitable for the last five years, which shows that there is a local demand for good quality journalism. The information industry has been rocked in recent years by digital technologies, which have crippled revenue and caused a severe drop in print distribution. Patch Labs could offer journalists more autonomy, allowing them to connect directly with a local audience and get paid based on the popularity of their work. Although Patch Labs will offer a website service, the newsletter feature may appeal more to many media outlets, especially those that have experienced the largest decline in print sales. Surely there will be more details about the public release of Patch Labs soon. Via Axios