Netflix is increasing its subscription prices in the US, but only at the HD and 4K tiers, it has been revealed. Netflix's standard plan drops from €12,99 to €13,99, while its 4K Premium plan is down from €15,99 to €17,99 per month. Netflix justified the move in a statement. “We're updating our pricing so we can continue to offer a wider variety of TV shows and movies, in addition to our great fall lineup. As always, we have a variety of plans so people can choose the price that best suits their budget.” Notably, its basic plan, which only offers 480p video, remains fixed at $8.99 per month. . Pricing is already available to new subscribers, while existing subscribers will receive 30-day notice of price increases based on their billing cycles, according to Deadline. This is Netflix's first US price hike since January 2019. Netflix appears to be adjusting its prices on a market-by-market basis; in September, the streaming giant adjusted some of its Australian prices.
Is Netflix worth more than it already costs?
In some ways, it seems Netflix's entry-level $8,99 has replaced its free trial, which ended in early October in the US. Keeping that price low gives people flexibility, if they're willing to sacrifice. the image quality. However, Netflix is still a leader when it comes to 4K content, and this is one area where it's a bit underrated. Its main rival HBO Max launched with a single non-4K tier earlier this year for $14.99 per month; similarly, Peacock also launched without 4K. Netflix has proven its worth this year by bringing original movies like Trial of the Chicago 7, Extraction, The Old Guard, and Project Power while theaters have been closed. Not all of them have been excellent, but there is no doubt that the demand for his originals has been high in a year in which the whole world has been stagnant. Most of the year's TV hits also come from Netflix: Tiger King, in particular, but also The Umbrella Academy season 2 and Ratched. No wonder Netflix thinks it can get away with a price hike.