NASCAR will use the power of AWS to migrate its petabyte video archive to the cloud as part of its new multi-year deal with Amazon's cloud computing arm. The race body announced that it had chosen AWS as the standard for cloud-based machine learning and AI workloads. NASCAR will use the full range of AWS technologies to build cloud services and automate existing processes. In addition, AWS will provide a new video series on its website called This Moment in NASCAR History. The NASCAR video archive will be migrated to AWS and, thanks to Amazon Rekognition, videos will be automatically tagged with metadata such as driver's car, race, course, weather, and sponsors, making them easy to find. Using AWS services, the racing organization expects to gain thousands of hours of handsearching each year by providing quick video clips for fans on its website and media channels. social.
NASCAR and AWS
NASCAR will use AWS services to enhance the full spectrum of its media assets, including websites, mobile apps and social properties, for its 80 million fans around the world. The racing organization will also use Amazon SageMaker to train deep learning models using 70 years of historical footage to improve metadata and video analytics. NASCAR even plans to limit and time-stamp each word contained in archived video with Amazon Transcribe, allowing video producers to easily locate source footage using text search. In addition, NASCAR will use AWS Media Services, such as AWS Elemental MediaLive and AWS Elemental MediaStore, to support NASCAR Drive, which puts fans in the driver's seat through the use of integrated cameras, video games and more. Live audio and live rankings. Graig Neeb, NASCAR executive vice president of innovation and development, explained why the racing group chose AWS over competing cloud services: "Speed and efficiency are essential in racing and in business. That's why We chose AWS, the cloud with unmatched performance, the most comprehensive suite of services, and the fastest pace of innovation, to accelerate our migration to the cloud.By leveraging AWS to power our new video series, we are giving our highly motivated fans a historical insight into our sport, while also providing insight into the initial results of this exciting collaboration."